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Lessons
Course Introduction
1Welcome
01:19Setting Objectives
2Marketing Funnel
02:50 3Key Performance Indicators
00:47 4Quiz: Setting Objectives
Identifying your Target Audience
5Marketing Personas
03:36Customer Research
01:44 7Facebook Audience Insights
06:45 8Survey Monkey
05:55 9Empathy Mapping
02:34 10Quiz: Identifying your Target Audience
Defining your content strategy
11Content Mission Statement
02:23 12Researching Competitors
08:47 13Content Pillars
04:52 14Identifying Post Types
04:50 15Quiz: Defining your content strategy
Executing on your content strategy
16Executing on your Content Strategy
00:38 17Planning your Posts
07:57 18Selecting Visuals
03:34 19Writing Copy
02:33 20Quiz: Executing on your content strategy
Creating an efficient process
21Creating an Efficient Process
00:16 22Reusing content
02:19 23Getting Help
10:11 24Quiz: Creating an efficient process
Measuring and Optimizing
25Measuring Performance
00:29 26Facebook and Instagram Analytics & Insights
06:41 27Multi-channel content strategy
00:40 28Quiz: Measuring and Optimizing
Conclusion
29What we learned
01:26Final Quiz
30Final Quiz
Lesson Info
Reusing content
I'm going to let you in on a little secret. You don't have to create all your content from scratch, figuring out how to repost. Cross promote or cross post your content can save you a ton of time and resources. Re posting content is a great way to save on content. Production resources, align yourself with aspirational brands or influencers and share fan testimonials. This post by Oscar de la renta is a great example of this in it. They're sharing an image of Regina King celebrating her wonderful Oscar win wearing a gorgeous Oscar de la renta gown. This is a great example of re posting. Not just because she looks fabulous, but also because they followed all the rules of re posting content to a T. Here they are. Make sure you always ask for permission before we posting anyone's content and when you do credit the original author by using their handle. If you're re posting on instagram, you can also use the hashtag program, make sure to thank or even flatter the original content creator in...
your copy. Trust me, they will really thank you for it for donuts. Don't repost without crediting the original author and don't don't don't edit filter or Photoshop any of the original images. If you're planning on using a ton of UGC or user generated content, Getting consent could turn into a full time job thankfully there are companies that can make this job seamless and automated Pixley and crowd riff are two of the best known ones. Maybe you decided? Re posting is not for you props to you for creating a feed of all original content, regardless still, you'll have a decision to make. Will you use your content across all channels or create unique content for each channel? This is called cross posting versus cross promoting. Let's go back to our Starbucks example, Cross posting the announcement of the beginning of iced coffee season would look something like this. Outside of changing the image size, the text looks exactly the same for both channels. Cross promoting would mean you create different content for each social channel, leveraging the strength of each. In this case, you could, for example, post a picture on instagram and post a link to the Starbucks blog on facebook.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Carolina Sosa
Es una excelente clase, muy didáctica interesante y amena.