We spent a lot of time today covering the fundamentals of how you can create awesome social media content. But guess what? And of course you already know this. Social is only one of many channels us marketers have to manage. Keep in mind that the strategies you try out on social can help inform the content choices you make across other channels. You can come to see facebook and instagram as a large, messy, loud and opinionated focus group. Having this type of direct access to your customers is a gift. Use it. Let it empower you to create multi channel content that drives engagement and loyalty with your brand or product.