Engage Influencers, Brand Advocates, and Customers of Competitors
Lesson 4 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
Engage Influencers, Brand Advocates, and Customers of Competitors
Lesson 4 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
Lesson Info
4. Engage Influencers, Brand Advocates, and Customers of Competitors
Lessons
Chapter 1: Course Introduction
1Class Introduction
03:27 2Making Your Content go Viral
03:29 34 Pillars of Social Media Strategy
03:58 4Engage Influencers, Brand Advocates, and Customers of Competitors
02:23 5How Often You Should Post on Social Media
02:26 6Personal Branding Must Have's to Build Your Influence
02:18 7Become an Influential Personal Brand by Sharing Stories
02:18Storytelling and Humanizing Your Brand In The Age of AI and Robots
03:15 9What Does Your Content Say About Your Brand
01:17 10Recap Video
01:25 11Quiz - Chapter 1
Chapter 2: Social Media Tips
12Chapter Introduction
01:58 13Become an Industry Authority on LinkedIn
03:14 14Build Your Personal Brand by Optimizing Your LinkedIn Profile
03:33 15How to Find Prospects on LinkedIn
01:56 16Types of Content Facebook Favors
00:32 17Strategies for Organic Facebook Reach
05:13 18Build Your Presence on Twitter
02:41 19Grow Your Youtube Channel
01:05 20The Benefit of Using New Social Networking Sites
01:59 21Recap Video
00:49 22Quiz - Chapter 2
Chapter 3: Social Media Tools
23Chapter Introduction
02:12 24Agorapulse for Social Media Management
02:05 25Optimize Your YouTube Channel with TubeBuddy
03:30 26Discover Trending Topic Ideas with BuzzSumo
02:12 27Make Animated GIFs with Giphy
01:47 28Posting Long-Form Video Content on Instagram
01:48 29Create a Podcast with Anchor
01:22 30Recap Video
01:12 31Quiz - Chapter 3
Chapter 4: Social Media Management
32Chapter Introduction
00:59 33How to Use Hashtags Effectively
03:17 34Save Twitter Search Results for Prospecting
02:10 35Engage "Missing" Facebook Fans
02:13 36Strategies to Build Strong Engagement
03:20 37Get Your First 10K YouTube Subscribers
02:48 38Social Listening Strategies
02:23 39Community Management Must-Have's
01:59 40Growing Your Reach Through Advocacy
01:49 41Recap Video
01:16 42Quiz - Chapter 4
Chapter 5: Social Media ROI
43Chapter Introduction
00:44 44KPI's to Measure
04:07 45Built-in Channel Analytics
03:47 46How to Find Work as A Freelancer
03:44 47Instagram Growth Hacks
04:52 48Facebook Business Manager
01:07 49Maximizing Facebook ROI with Ads
00:31 50How to View YouTube Analytics
02:23 51How to Use Instagram and Facebook For E-commerce
02:20 52Recap Video
00:58 53Bonus Lesson: How to Optimize Your Fiverr Seller Account
04:28 54Bonus Lesson: Hire Fiverr Sellers
06:58 55Quiz - Chapter 5
Chapter 6: Conclusion
56Closing Video
03:06Final Quiz
57Final Quiz
Lesson Info
Engage Influencers, Brand Advocates, and Customers of Competitors
while it is good to have hope, hope is not measurable or actionable, which is why you need to be realistic about the content that you post. The greatest competitive advantage social media offers you is the ability to listen listening to what your audience says about your company competition and the industry is critical to the success of your business. Think about how many more clients you could get. If you run a google search for people who need your product or service by using instagram or twitter, you can do a quick search for who is speaking about any company, service or product or brand by searching for related hashtags, the company or brand name or the service or product. One example of this is if you are a freelance digital marketing professional looking for potential clients, you would want to search for hashtags like marketing help on instagram or twitter. You can also search for phrases like need marketing help or looking to hire digital marketer because there is no governing ...
body telling you who you can or cannot engage with or how you can engage with them. Social media is the Wild Wild West. You can engage with anyone, including people who are speaking about your competition when you know what's said about your competition. You can use the opportunity to engage with people who speak negatively about your competition. Think of those people as potential customers and engage with them. You also want to make sure that you respond to all comments, reviews and mentions of your brand as close to real time as possible, so your competition doesn't reach them before you do Now. Here's some questions to ask yourself about who is influential to your brand, One who is an influencer for your company. Do they have thousands of followers? And do they speak to the target demographic that you're trying to sell to? Is an employee of your company and influencer already, and are one or more of your customers influential to others that you're trying to reach? Just like them. When you think about someone who is influential to your business, do not necessarily think only about someone who has a lot of followers or is famous online, For example, a customer who speaks well of your business organically without compensation can be influential. You want to engage with whomever you deem influential to your business. Those people will be most likely to endorse your company or services in their social media, posts, blogs, or other written content. Those super fans are also the people you can ask to post pictures or create video testimonials.
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