whether you're looking for potential leads, building a community of fans launching a book, growing your business or searching for freelance gigs, Your social media content strategy needs to work your strategy should consist of goals and KPI S just like a business strategy. Otherwise you will become overwhelmed and waste your time building a strong online presence, takes creating a game plan for each social network, creating that game plan will be rewarding, but creating one means that you run the risk of wasting time and company dollars. By the end of this lesson, you will know how to align your social media content strategy with your business goals, create engaging content that helps you build a community of loyal followers, listen to what your audience is saying about you and your competition and more. I will also share with you secrets to help you get the most out of using Tiktok instagram and linkedin. You will also learn how to identify influencers within your audience. We will co...

ver so much in this first lesson and the best part is that it's just the beginning of this course on how to become a social media. Master social media is a business strategy, that means the social networks that you join. What and when you post content and how you measure your success should be tied directly to your business goals, write this down first, ask yourself why am I on social media? If your social media strategy does not align with your business goals, such as increasing your sales or raising awareness of your brand, consider that social media presence on social networks, your audience does not use makes no sense. You should also ask yourself what do I want to accomplish, for example, is your goal in using social media to create awareness of your product or service to interact with fans or to create brand awareness. Whatever your goal is, you must build your social media strategy around the following four pillars, content, community consistency and conversion. Although social media networks are free to use maintaining an active social media presence that converts likes clicks and follows into sales is not free when aligning your social media business strategies. It is important to identify which social networks your customers use most often. For example, linkedin is an effective tool for business to business brands for connecting with decision makers. Whereas instagram and twitter allow for business to consumer companies to identify and engage with customers directly. Here are some tips for aligning social media and business strategies. Where are your customers, what are your competitors doing or not doing? What is your purpose for being on social media. Along with that, you should also consider that other companies in your industry or competing businesses in your city also have an active social media presence. The more you take notice of how other businesses in your industry and your competition. Use social media, the more you can emulate or improve on their social media strategy. Finally, you want to have a clear purpose for being on social media is your goal to drive customer acquisition, find more leads, raise awareness, improve customer service or find talent. If it's not measurable, it's not strategic without a social media strategy of which social networks you should invest your time, what you should post and where you should post. You are wasting your time. Your social media strategy should support your business objectives and goals and your activity on social media should be measurable. Always. Remember if it's not measurable, it's not strategic. In the next lesson, you will learn how to make your content go viral.

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Carlos Gil

Award-winning digital storyteller and bestselling author with 10+ years of experience leading social media strategy for global brands including LinkedIn.

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