when using social media for business creating content that converts is a must that means you need to post more than once a day. However, content must be engaging and provide value to the end user. Also, if you're not creatively savvy, keep in mind that fiber has a large talent pool of creatives to help you design right and create content for you by creating content that converts on a consistent basis. People will start paying attention to what you post. Those people will become a community of engaged fans and followers. As brand advocates always remember, an active social media strategy must include the four pillars content community, consistency and conversion. Write this down contents. What users see from your brand on social media when posting content, remember is what the end user sees and potentially engages with online that includes photos, videos, blogs, music, podcasts, e books and even text based posts or conversation threats. When developing a content marketing strategy, you ...

want to think about what purpose does your content serve by finding creative ways to tap into human emotion Savvy marketers use their content to get a reaction from their audience. They know how to get a reaction from their audience even just a like or a share because they studied what type of content performs the best because you are marketing to humans. You need to understand human behavior, which means you must know your audiences needs marketing is about building a brand or community that people want to follow first and advertising your product or service second, write this down your community is the users who regularly consume and engage your content. While many online marketers like to say that content is king, your online community not only matters more than your content, but it matters the most, the more your community consumes and engages with your content, the more you will cut through the digital noise by making it a goal to create community of super fans who share your content, you will expand your reach outside your core following. It will take time and effort, but it will be worth it one way to cut through the digital noises to join existing communities like facebook groups and twitter chats. You can also cut through the digital noise by posting comments on accounts with large followings, write this down, having a consistent schedule will determine how often you appear in the news feeds of others. While it is easy to neglect social media, you cannot cut through the digital noise if you only post once or twice a day, the more consistent you are about publishing content on a regular schedule. The more effective your content will be online. That also means checking in throughout the day and engaging in conversations with users. You follow users who follow you and engage with your content. Always remember playing the field of social media marketing means you're competing for attention against company and personal brands. That means your strategy needs to focus on the visibility of your content and the engagement of your community with your content. The more you stay top of mind by posting relevant content to your community, the more you will cut through the digital noise, write this down conversions are KPI S in the form of website clicks, purchases, comments, shares and likes. Whether your goal is to increase your web traffic or to get more comments on your posts. The content you post must include a conversation metric. You will know how effective each of your posts are by the conversations those posts elicit, which is why community is critical to the success of your brand. Always remember you want to create a strategy for each pillar, content, community, consistency and conversion. Each pillar is equally important and each one is interconnected. That means posts that don't convert are a sign of inconsistency and how often you create community or how often your community wants to see content from you.

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Carlos Gil

Award-winning digital storyteller and bestselling author with 10+ years of experience leading social media strategy for global brands including LinkedIn.

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4 Pillars of Social Media Strategy

4 Pillars of Social Media Strategy

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3. 4 Pillars of Social Media Strategy

Lessons

Class Introduction

Making Your Content go Viral