if you want to get good at marketing yourself or your business online, you need to get good at facebook marketing, your company's facebook page is sort of like your website. It's where visitors will go to learn more about your business and your brand. Getting organic reach to your facebook page can be challenging without the right mix of content that favors facebook's algorithms. Follow these six tips to make sure that you post content that grows your facebook audience. Stop posting third party links and content including Youtube videos. Instead, post your videos and blogs natively to facebook. So your traffic stays on facebook, create facebook stories from your page. This is a great way to humanize your brand. Pay to play facebook is a business and it's in business of making money. Therefore you need to set aside budget for facebook advertising. Keep your videos to no longer than one minute. You also want to make sure that your videos have captions and subtitles and have keywords embe...

dded within your videos. Do not repurpose your instagram content on facebook. Instead create native content on each platform. If you want to get the most out of the algorithm, organically repurpose audio content, take your podcast audio content and turn it into a video file and then post that audio as a video on your page. When it comes to using facebook for your business or your personal brand, you are using rented land Using facebook is about knowing how the algorithm works. Here are three things that you need to know about, how the facebook algorithm really works content from friends, family and groups are prioritized engagement bait posts such as click and comment below posts are penalized facebook will prioritize content that keeps users on facebook and penalized brands that try to drive users elsewhere. Although it can seem difficult to get organic reach on facebook, it does not need to be. All you need to do is follow this facebook content checklist when creating your content, calendar, the types of content that facebook prefers our native video content, which are short and catchy live video content content, which will lead the conversation group discussion threads And post with lots of likes, comments and shares. You want the captions of your post to be no longer than 1-2 sentences. Post your long form content on Facebook notes. Also you want to write your post in a manner that makes people want to engage with the visual that you shared. For example, ask questions like what are your thoughts or the video below will blow your mind stay away from boring your followers by writing long captions that will cause them to scroll past your video. Use visuals that are eye catching and grab people's attention so they stop scrolling. Keep your videos less than one minute to encourage optimal viewing. The exception is if you're sharing an interview or other content that's intended to be longer. The average watch time of a Facebook video is 16-23 seconds, which means you have a very short amount of time to convince viewers to keep watching. Always reply to all comments and reviews posted on your page, as close to real time as you can and make your video post educational or entertaining to encourage people to come back to your page and share your content with their network. While it's easy to use facebook to try to get people to go to your website or blog. The key to growing your presence on facebook is to post engaging content that encourages users to stay on the platform and share that content with their friends. Whatever you do here are the types of content that facebook doesn't like. Do not link out to your website or post third party videos. Do not post content that is overly promotional Clickbait ish or contains fake news. Do not post long form text or blog post content excessively tagging others is also viewed as spam. When marketing on facebook do not just schedule a post and forget about it. Think about how you're going to build a community of loyal followers and how you're going to provide your audience with value. You must get creative and think outside the facebook box to maximize your reach. Here's how you can go outside the facebook box, do a weekly facebook live show which you can schedule ahead of time and promote to keep interest around your page in between those broadcasts, create a group for your followers and fans where you can share exclusive content, invite your super fans to a private messenger group where you can share with them relevant facebook updates in real time. As much as you need to audit the effectiveness of your overall content strategy, You must also audit the effectiveness of your facebook strategy. Here are some tips that you should practice, Analyze How your last three posts could have been better. Are you selling vs. Engaging? Are you pushing versus pulling? Rewrite your last three sales Focus post by removing the call to action and offer, How does your content read now?

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Carlos Gil

Award-winning digital storyteller and bestselling author with 10+ years of experience leading social media strategy for global brands including LinkedIn.

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Strategies for Organic Facebook Reach

Strategies for Organic Facebook Reach

Lesson Info

17. Strategies for Organic Facebook Reach

Lessons

Class Introduction

Making Your Content go Viral

4 Pillars of Social Media Strategy

Engage Influencers, Brand Advocates, and Customers of Competitors

How Often You Should Post on Social Media

Personal Branding Must Have's to Build Your Influence

Become an Influential Personal Brand by Sharing Stories

Storytelling and Humanizing Your Brand In The Age of AI and Robots

What Does Your Content Say About Your Brand

Recap Video

Quiz - Chapter 1

Chapter Introduction

Become an Industry Authority on LinkedIn

Build Your Personal Brand by Optimizing Your LinkedIn Profile

How to Find Prospects on LinkedIn

Types of Content Facebook Favors