finding potential clients is easy, but using social media to build a successful freelance business can be a challenge. The trick to making finding clients using social media easy is to convert your experience into your side hustle and your side hustle into a successful freelance business before you do anything else, create a list of businesses or brands that you want to work with. My recommendation is that you connect with them on instagram or on twitter and send them a direct message. Start by showing your potential clients your value. So they can see that you provide quality services, You do that by posting quality content online and then letting them see the value you provide. However, to do that, you not only need a personal brand and visible online presence, but you also need to put yourself in your potential clients. Shoes, here are some key ways to help you do that. You want your potential client to feel comfortable with you. They should like doing business with you and you shou...

ld like doing business with them, You want them to trust you with their business, you want them to know you're going to over deliver with that said, your goal in finding freelance work on social media should be to build relationships with potential clients, Plant seeds through conversations and when the time is right, let them know you'd like to find a way to work with them. You want to leverage the visibility and professional presence Lincoln gives you by showing potential clients, you provide quality services. The best way to do that on linkedin is by adding your credible experience. You should also upload examples of your work and use keywords throughout your profile so that you are easier to find in search results along with showing your past work on linkedin. Another way to take advantage of linkedin is to ask for recommendations. The more your industry colleagues, former bosses and clients validate the value of your work, the more your prospective clients will see the value of your work. You will want to post your recommendations anywhere online, including your website and wherever else you want to represent yourself professionally. Now to set your freelancing business apart. So potential clients see you as more of a professional. Let's go over some resources you will want to leverage is not only important that you use these resources to help people find you online, but it is also important to use them to position yourself as a credible expert and thought leader with that said, here's some of the resources you will want to leverage. While most people may think of Youtube as only a site to consume content is the second most searched site online. To take advantage of Youtube search capabilities, you will want to create how to videos that teach people how to do what you do once you show your audience how to do what you do. You want to use those videos as part of your lead, funnel, the more that you use youtube to teach people to do what you do, the more your audience will see you as an authority among other networks where you can promote your freelance services. You want to take advantage of fibers database. There are many great reasons to use and promote yourself on fiber, including the many great categories the resources they make available to you and so much more while you can promote yourself and your services on fiber. It is also important to join those facebook groups. Your potential audience might join. The key is not just to join those groups but to engage with people in those groups. So you can find potential clients. You will also want to showcase your work in those groups so people can see the value that you offer. Of course, I already showed you the power of using sites like linkedin and twitter to search for potential clients. The key though, just to remind you, is to use one to search for clients while using the other to connect with clients.

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Carlos Gil

Award-winning digital storyteller and bestselling author with 10+ years of experience leading social media strategy for global brands including LinkedIn.

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How to Find Work as A Freelancer

How to Find Work as A Freelancer

Lesson Info

46. How to Find Work as A Freelancer

Lessons

Class Introduction

Making Your Content go Viral

4 Pillars of Social Media Strategy

Engage Influencers, Brand Advocates, and Customers of Competitors

How Often You Should Post on Social Media

Personal Branding Must Have's to Build Your Influence

Become an Influential Personal Brand by Sharing Stories

Storytelling and Humanizing Your Brand In The Age of AI and Robots

What Does Your Content Say About Your Brand

Recap Video

Quiz - Chapter 1

Chapter Introduction

Become an Industry Authority on LinkedIn

Build Your Personal Brand by Optimizing Your LinkedIn Profile

How to Find Prospects on LinkedIn

Types of Content Facebook Favors

Strategies for Organic Facebook Reach

Build Your Presence on Twitter

Grow Your Youtube Channel

The Benefit of Using New Social Networking Sites

Recap Video

Quiz - Chapter 2

Chapter Introduction

Agorapulse for Social Media Management

Optimize Your YouTube Channel with TubeBuddy

Discover Trending Topic Ideas with BuzzSumo

Make Animated GIFs with Giphy

Posting Long-Form Video Content on Instagram

Create a Podcast with Anchor

Recap Video

Quiz - Chapter 3

Chapter Introduction

How to Use Hashtags Effectively

Save Twitter Search Results for Prospecting

Engage "Missing" Facebook Fans

Strategies to Build Strong Engagement

Get Your First 10K YouTube Subscribers

Social Listening Strategies

Community Management Must-Have's

Growing Your Reach Through Advocacy

Recap Video

Quiz - Chapter 4

Chapter Introduction

KPI's to Measure

Built-in Channel Analytics