Community Management Must-Have's
Lesson 39 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
Community Management Must-Have's
Lesson 39 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
Lessons
Chapter 1: Course Introduction
1Class Introduction
03:27 2Making Your Content go Viral
03:29 34 Pillars of Social Media Strategy
03:58 4Engage Influencers, Brand Advocates, and Customers of Competitors
02:23 5How Often You Should Post on Social Media
02:26 6Personal Branding Must Have's to Build Your Influence
02:18 7Become an Influential Personal Brand by Sharing Stories
02:18Storytelling and Humanizing Your Brand In The Age of AI and Robots
03:15 9What Does Your Content Say About Your Brand
01:17 10Recap Video
01:25 11Quiz - Chapter 1
Chapter 2: Social Media Tips
12Chapter Introduction
01:58 13Become an Industry Authority on LinkedIn
03:14 14Build Your Personal Brand by Optimizing Your LinkedIn Profile
03:33 15How to Find Prospects on LinkedIn
01:56 16Types of Content Facebook Favors
00:32 17Strategies for Organic Facebook Reach
05:13 18Build Your Presence on Twitter
02:41 19Grow Your Youtube Channel
01:05 20The Benefit of Using New Social Networking Sites
01:59 21Recap Video
00:49 22Quiz - Chapter 2
Chapter 3: Social Media Tools
23Chapter Introduction
02:12 24Agorapulse for Social Media Management
02:05 25Optimize Your YouTube Channel with TubeBuddy
03:30 26Discover Trending Topic Ideas with BuzzSumo
02:12 27Make Animated GIFs with Giphy
01:47 28Posting Long-Form Video Content on Instagram
01:48 29Create a Podcast with Anchor
01:22 30Recap Video
01:12 31Quiz - Chapter 3
Chapter 4: Social Media Management
32Chapter Introduction
00:59 33How to Use Hashtags Effectively
03:17 34Save Twitter Search Results for Prospecting
02:10 35Engage "Missing" Facebook Fans
02:13 36Strategies to Build Strong Engagement
03:20 37Get Your First 10K YouTube Subscribers
02:48 38Social Listening Strategies
02:23 39Community Management Must-Have's
01:59 40Growing Your Reach Through Advocacy
01:49 41Recap Video
01:16 42Quiz - Chapter 4
Chapter 5: Social Media ROI
43Chapter Introduction
00:44 44KPI's to Measure
04:07 45Built-in Channel Analytics
03:47 46How to Find Work as A Freelancer
03:44 47Instagram Growth Hacks
04:52 48Facebook Business Manager
01:07 49Maximizing Facebook ROI with Ads
00:31 50How to View YouTube Analytics
02:23 51How to Use Instagram and Facebook For E-commerce
02:20 52Recap Video
00:58 53Bonus Lesson: How to Optimize Your Fiverr Seller Account
04:28 54Bonus Lesson: Hire Fiverr Sellers
06:58 55Quiz - Chapter 5
Chapter 6: Conclusion
56Closing Video
03:06Final Quiz
57Final Quiz
Lesson Info
Community Management Must-Have's
when it comes to the content you post, you want to use your online presence to build community. That begins with having a presence on those social networks where your audience is most active, there's no point in spending hours creating content for linkedin. If your audience spends their time on instagram. Also when thinking about the kind of content you're going to create, focus on posting content that gets your audience's attention and encourages engagement. The key is to engage with your audience rather than trying to sell to them. Now there are different ways to create that engagement, but the key is to think more like a customer and less like a marketer. That means whether you engage with your audience by getting into a conversation with them or by creating content for them. You want to focus on providing value to them. Here are some quick tips to help you build community, identify who you are trying to reach, identify those platforms, they use know your purpose for creating conten...
t. Use one or two platforms you can use to build engagement, create relevant and engaging content. Set up search channels using keywords and hashtags to find conversations post multiple times per day create brand advocates collect data, not vanity metrics, analyze your data. Now, I'm sure that you've heard the question if a tree falls in the forest and no one's around to hear it, does it make a sound? Well, think of your content like that tree when you create content and post it on the social network. How relevant that social networks algorithms consider your content depends on how much engagement it gets. If no one engages with your content, it becomes like that tree that falls in the forest with no one around to hear it. So while you may have heard the continent's king, I call bull on that community is king. Without community, you cannot build engagement, and without engagement. All you have is digital noise.
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