Lessons
Chapter 1: Course Introduction
1Class Introduction
03:27 2Making Your Content go Viral
03:29 34 Pillars of Social Media Strategy
03:58 4Engage Influencers, Brand Advocates, and Customers of Competitors
02:23 5How Often You Should Post on Social Media
02:26 6Personal Branding Must Have's to Build Your Influence
02:18 7Become an Influential Personal Brand by Sharing Stories
02:18Storytelling and Humanizing Your Brand In The Age of AI and Robots
03:15 9What Does Your Content Say About Your Brand
01:17 10Recap Video
01:25 11Quiz - Chapter 1
Chapter 2: Social Media Tips
12Chapter Introduction
01:58 13Become an Industry Authority on LinkedIn
03:14 14Build Your Personal Brand by Optimizing Your LinkedIn Profile
03:33 15How to Find Prospects on LinkedIn
01:56 16Types of Content Facebook Favors
00:32 17Strategies for Organic Facebook Reach
05:13 18Build Your Presence on Twitter
02:41 19Grow Your Youtube Channel
01:05 20The Benefit of Using New Social Networking Sites
01:59 21Recap Video
00:49 22Quiz - Chapter 2
Chapter 3: Social Media Tools
23Chapter Introduction
02:12 24Agorapulse for Social Media Management
02:05 25Optimize Your YouTube Channel with TubeBuddy
03:30 26Discover Trending Topic Ideas with BuzzSumo
02:12 27Make Animated GIFs with Giphy
01:47 28Posting Long-Form Video Content on Instagram
01:48 29Create a Podcast with Anchor
01:22 30Recap Video
01:12 31Quiz - Chapter 3
Chapter 4: Social Media Management
32Chapter Introduction
00:59 33How to Use Hashtags Effectively
03:17 34Save Twitter Search Results for Prospecting
02:10 35Engage "Missing" Facebook Fans
02:13 36Strategies to Build Strong Engagement
03:20 37Get Your First 10K YouTube Subscribers
02:48 38Social Listening Strategies
02:23 39Community Management Must-Have's
01:59 40Growing Your Reach Through Advocacy
01:49 41Recap Video
01:16 42Quiz - Chapter 4
Chapter 5: Social Media ROI
43Chapter Introduction
00:44 44KPI's to Measure
04:07 45Built-in Channel Analytics
03:47 46How to Find Work as A Freelancer
03:44 47Instagram Growth Hacks
04:52 48Facebook Business Manager
01:07 49Maximizing Facebook ROI with Ads
00:31 50How to View YouTube Analytics
02:23 51How to Use Instagram and Facebook For E-commerce
02:20 52Recap Video
00:58 53Bonus Lesson: How to Optimize Your Fiverr Seller Account
04:28 54Bonus Lesson: Hire Fiverr Sellers
06:58 55Quiz - Chapter 5
Chapter 6: Conclusion
56Closing Video
03:06Final Quiz
57Final Quiz
Lesson Info
Chapter Introduction
before you start building your personal brand, you need to think about the fundamentals of social media. First think about what will having an online presence do for you and your business. This means looking at building a personal brand from a business standpoint and deciding if building a personal brand will help you meet your bottom line. Next think about what you want people to know you for when they say or think about your name, it's so important that you find and stay in your lane, rather than trying to be an influencer at everything. Finally think about the kind of content that you're going to create, You don't need to always create new content, but you should create quality content that adds value to people that can include finding online communities and joining conversations. Once you think about those three things, you need to follow the three ps of social media purpose, because social media is the Wild Wild West, you want to stand out from your competition and the crowd, ther...
e needs to be a purpose behind every post and your overall social media strategy, passion. If you're not passionate about what you stand for, then you can't expect your audience to be passionate either. You do that by creating content and getting into conversation with people about something you're passionate about partnerships while your purpose and passion will help you grow your reach, partnering with the right people will elevate your personal brand. This is an opportunity for you to show those people and companies you partner with your purpose and your passion in this lesson. You will learn how to position yourself as a thought leader, grow your audience and attract more leads by optimizing your linkedin profile and how to market yourself on facebook. In fact, I will even give you some tips to help you growth, hack the facebook algorithms. I will also show you a tool that you can use to help you optimize your videos on Youtube so you rank higher in search engines.
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