while it's easy to think of social media as a medium. Just for socializing it is a big business. That means it is important that you know how to master native social media analytics of course you can use premium tools like two buddies to discover in depth analytics. But you can also leverage each social networks analytics to help you make informed and strategic decisions. The good news is that while the data each social network gives, you may not be as in depth. It is similar to that of the premium tools. Rather than going to your facebook account and posting content to your page, you want to take advantage of the facebook creator studio and business manager. You can use these hubs to run your business pages, run your ads go live, build your audience, post content view your post performance and so much more. One of the more powerful ways you can use back in tools is through insights. Facebook wants you to spend money on ads so they show you add insights, page analytics and post perform...

ance. Like the percentage of time users spent watching your videos as well as demographic data. Though the analytics twitter provides is not as in depth. They do give you a snapshot of your performance. So you can see month over month data and the weekly and monthly summary of how well your content performed their analytics will show you your top mentions followers gained and how well your content performed overall along with all that and more twitter analytics show you your top hits which is your top performing posts from your last month. You want to share these posts with your audience because these posts have more attraction which mean they are likely to get more engagement along with showing you the number of times you appear in search results linkedin also shows you your post views and impressions. You do want to pay attention to how many times your posts appear in search results and how many times people have viewed your profile in the last week knowing how many times your posts and your profile appeared in linkedin. Search results will help you determine the kind of content you should post and how well optimize your profile is. Youtube insights show you a summary of your channels performance over the last 28 days including the number of new subscribers that top videos being watched, your videos, watch time and ad revenue from videos played. If you qualify to play ads on your videos, among other insights, instagram shows you follower growth plus location and age data, number of profile visits, website clicks reach and more. The difference in instagram's analytics is they provide you with native insights based on the number of followers you gained over the last week along with all of that they show you the time of day when your followers are the most active and on what day So you know the best times to post your content. They also show you basic analytics like how many people visited your profile, click through to your website, your reach and impressions over the week. Using instagram analytics, you can not only see how well your post performed, but you can also see how well your stories performed. This will help you know what kind of content to post and how you can repurpose top performing stories content. Now, if you have spent any time in sales, you may have heard the saying always be closing in online marketing. The saying is always be measuring your performance knowing how well your content is performing is critical to the long term success of your business or brand. If your content is not performing well, consider it an opportunity to learn how to improve your performance. The more you take advantage of the analytics each social network provides, the more you can make the improvements you need to make better content.

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Carlos Gil

Award-winning digital storyteller and bestselling author with 10+ years of experience leading social media strategy for global brands including LinkedIn.

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Built-in Channel Analytics

Built-in Channel Analytics

Lesson Info

45. Built-in Channel Analytics

Lessons

Class Introduction

Making Your Content go Viral

4 Pillars of Social Media Strategy

Engage Influencers, Brand Advocates, and Customers of Competitors

How Often You Should Post on Social Media

Personal Branding Must Have's to Build Your Influence

Become an Influential Personal Brand by Sharing Stories

Storytelling and Humanizing Your Brand In The Age of AI and Robots

What Does Your Content Say About Your Brand

Recap Video

Quiz - Chapter 1

Chapter Introduction

Become an Industry Authority on LinkedIn

Build Your Personal Brand by Optimizing Your LinkedIn Profile

How to Find Prospects on LinkedIn

Types of Content Facebook Favors

Strategies for Organic Facebook Reach

Build Your Presence on Twitter

Grow Your Youtube Channel

The Benefit of Using New Social Networking Sites

Recap Video

Quiz - Chapter 2

Chapter Introduction

Agorapulse for Social Media Management

Optimize Your YouTube Channel with TubeBuddy

Discover Trending Topic Ideas with BuzzSumo

Make Animated GIFs with Giphy

Posting Long-Form Video Content on Instagram

Create a Podcast with Anchor

Recap Video

Quiz - Chapter 3

Chapter Introduction

How to Use Hashtags Effectively

Save Twitter Search Results for Prospecting

Engage "Missing" Facebook Fans

Strategies to Build Strong Engagement

Get Your First 10K YouTube Subscribers

Social Listening Strategies

Community Management Must-Have's

Growing Your Reach Through Advocacy

Recap Video

Quiz - Chapter 4

Chapter Introduction

KPI's to Measure