Strategies to Build Strong Engagement
Lesson 36 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
Strategies to Build Strong Engagement
Lesson 36 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
Lesson Info
36. Strategies to Build Strong Engagement
Lessons
Chapter 1: Course Introduction
1Class Introduction
03:27 2Making Your Content go Viral
03:29 34 Pillars of Social Media Strategy
03:58 4Engage Influencers, Brand Advocates, and Customers of Competitors
02:23 5How Often You Should Post on Social Media
02:26 6Personal Branding Must Have's to Build Your Influence
02:18 7Become an Influential Personal Brand by Sharing Stories
02:18Storytelling and Humanizing Your Brand In The Age of AI and Robots
03:15 9What Does Your Content Say About Your Brand
01:17 10Recap Video
01:25 11Quiz - Chapter 1
Chapter 2: Social Media Tips
12Chapter Introduction
01:58 13Become an Industry Authority on LinkedIn
03:14 14Build Your Personal Brand by Optimizing Your LinkedIn Profile
03:33 15How to Find Prospects on LinkedIn
01:56 16Types of Content Facebook Favors
00:32 17Strategies for Organic Facebook Reach
05:13 18Build Your Presence on Twitter
02:41 19Grow Your Youtube Channel
01:05 20The Benefit of Using New Social Networking Sites
01:59 21Recap Video
00:49 22Quiz - Chapter 2
Chapter 3: Social Media Tools
23Chapter Introduction
02:12 24Agorapulse for Social Media Management
02:05 25Optimize Your YouTube Channel with TubeBuddy
03:30 26Discover Trending Topic Ideas with BuzzSumo
02:12 27Make Animated GIFs with Giphy
01:47 28Posting Long-Form Video Content on Instagram
01:48 29Create a Podcast with Anchor
01:22 30Recap Video
01:12 31Quiz - Chapter 3
Chapter 4: Social Media Management
32Chapter Introduction
00:59 33How to Use Hashtags Effectively
03:17 34Save Twitter Search Results for Prospecting
02:10 35Engage "Missing" Facebook Fans
02:13 36Strategies to Build Strong Engagement
03:20 37Get Your First 10K YouTube Subscribers
02:48 38Social Listening Strategies
02:23 39Community Management Must-Have's
01:59 40Growing Your Reach Through Advocacy
01:49 41Recap Video
01:16 42Quiz - Chapter 4
Chapter 5: Social Media ROI
43Chapter Introduction
00:44 44KPI's to Measure
04:07 45Built-in Channel Analytics
03:47 46How to Find Work as A Freelancer
03:44 47Instagram Growth Hacks
04:52 48Facebook Business Manager
01:07 49Maximizing Facebook ROI with Ads
00:31 50How to View YouTube Analytics
02:23 51How to Use Instagram and Facebook For E-commerce
02:20 52Recap Video
00:58 53Bonus Lesson: How to Optimize Your Fiverr Seller Account
04:28 54Bonus Lesson: Hire Fiverr Sellers
06:58 55Quiz - Chapter 5
Chapter 6: Conclusion
56Closing Video
03:06Final Quiz
57Final Quiz
Lesson Info
Strategies to Build Strong Engagement
to create engagement. Stop thinking of yourself as just a social media marketer and start thinking of yourself as a storyteller. The key to engaging your audience is using your content to tell a story that they can identify with rather than posting content. That creates moments, tell your story in such a way that you create a movement. The more that you create content that your audience can identify with, the more your audience will engage with you. Although it is important to keep people engaged with your content. You can do that by following these 10 tips that will help you use your content to build strong engagement, create less digital noise by pushing out more content. Instead, listen to what's being said about your brand, your industry or your competition. Find out what hashtags are relevant to your audience and join conversations by following those hashtags rather than creating moments focus on creating movements. There's a difference between a moment and a movement Humanize you...
r brand, sell less and engage more, inspire others to take action by telling stories that humanize your brand. Stop using link bait or call the actions and all of your social media posts. Don't ask your community for anything, Give them the facts, tell them your story what you do and who you serve. Let them decide if they want to do business with You don't create content that alienates people. They're going to pretend that you don't exist, become a digital savage by injecting personality into what you do by adding scripted business theater to your social media content. Think about how you can evolve in this age by your story. So you are not perceived as an advertiser or as someone asking for anything. Step out from behind the social media curtain and become the face of your brand by posting pictures of yourself using your products or showing how your products benefit people. Throughout this course, I have shared with you many rules of engagement that apply to individual social networks. Now I am going to share with you those rules of engagement that applied to social media in general. To understand the rules of social media engagement, you must understand that your content is what people see feel and react to. That means you want your content to look and feel so cool that your audience takes pride in sharing it Below are 10 tips to help you create content that your audience will engage with. Ask questions, tags. People add hashtags to your posts. Follow conversations by following hashtags reply to posts on your competitors pages create stories between your posts, gather data, not followers. Stop paying attention to vanity metrics, collect email addresses and phone numbers. Social media is the feeder source to get you the data that you need text message, marketing, use super phone. Think of social text and email marketing as all being married to each other. Private messaging on what's happened slack set up a private group for your super fans, invite them over to their own private experience. This will help you cut through the noise Set up, listening feeds, use social networks as search engines.
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