Growing Your Reach Through Advocacy
Lesson 40 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
Growing Your Reach Through Advocacy
Lesson 40 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
Lessons
Chapter 1: Course Introduction
1Class Introduction
03:27 2Making Your Content go Viral
03:29 34 Pillars of Social Media Strategy
03:58 4Engage Influencers, Brand Advocates, and Customers of Competitors
02:23 5How Often You Should Post on Social Media
02:26 6Personal Branding Must Have's to Build Your Influence
02:18 7Become an Influential Personal Brand by Sharing Stories
02:18Storytelling and Humanizing Your Brand In The Age of AI and Robots
03:15 9What Does Your Content Say About Your Brand
01:17 10Recap Video
01:25 11Quiz - Chapter 1
Chapter 2: Social Media Tips
12Chapter Introduction
01:58 13Become an Industry Authority on LinkedIn
03:14 14Build Your Personal Brand by Optimizing Your LinkedIn Profile
03:33 15How to Find Prospects on LinkedIn
01:56 16Types of Content Facebook Favors
00:32 17Strategies for Organic Facebook Reach
05:13 18Build Your Presence on Twitter
02:41 19Grow Your Youtube Channel
01:05 20The Benefit of Using New Social Networking Sites
01:59 21Recap Video
00:49 22Quiz - Chapter 2
Chapter 3: Social Media Tools
23Chapter Introduction
02:12 24Agorapulse for Social Media Management
02:05 25Optimize Your YouTube Channel with TubeBuddy
03:30 26Discover Trending Topic Ideas with BuzzSumo
02:12 27Make Animated GIFs with Giphy
01:47 28Posting Long-Form Video Content on Instagram
01:48 29Create a Podcast with Anchor
01:22 30Recap Video
01:12 31Quiz - Chapter 3
Chapter 4: Social Media Management
32Chapter Introduction
00:59 33How to Use Hashtags Effectively
03:17 34Save Twitter Search Results for Prospecting
02:10 35Engage "Missing" Facebook Fans
02:13 36Strategies to Build Strong Engagement
03:20 37Get Your First 10K YouTube Subscribers
02:48 38Social Listening Strategies
02:23 39Community Management Must-Have's
01:59 40Growing Your Reach Through Advocacy
01:49 41Recap Video
01:16 42Quiz - Chapter 4
Chapter 5: Social Media ROI
43Chapter Introduction
00:44 44KPI's to Measure
04:07 45Built-in Channel Analytics
03:47 46How to Find Work as A Freelancer
03:44 47Instagram Growth Hacks
04:52 48Facebook Business Manager
01:07 49Maximizing Facebook ROI with Ads
00:31 50How to View YouTube Analytics
02:23 51How to Use Instagram and Facebook For E-commerce
02:20 52Recap Video
00:58 53Bonus Lesson: How to Optimize Your Fiverr Seller Account
04:28 54Bonus Lesson: Hire Fiverr Sellers
06:58 55Quiz - Chapter 5
Chapter 6: Conclusion
56Closing Video
03:06Final Quiz
57Final Quiz
Lesson Info
Growing Your Reach Through Advocacy
while social networking is getting back to the roots of building community through engagement. The key to increasing your engagement online is to use your customers content to grow your business. Your customers become your advocates when they create user generated content, promoting your products or services. When your customers create content promoting your business and brand. You want to share that content, engage with your new brand advocate, the more you turn your customers into storytellers who become advocates for your brand, the more your content will generate engagement. Last year before I released my book, I built momentum by bringing people along with me on my writing journey. I posted inspirational content asking people who were excited about my book. I created a social media list of those who showed interest and then I directed those people to preorder my book when the covid pandemic hit like many other people I lost business, but I chose to see the opportunity and started ...
outlaw masks. My process of building advocacy with outlaw masks was similar to the way I built advocacy for my book. The end of marketing, I engaged with people online and kept a running list of everyone who bought my mask. I also encouraged these customers to post pictures and used those pictures as facebook ads for outlaw masks. Always remember social media is the Wild Wild West, which means there are no rules. That means your content needs to cut through the digital noise. So you stand out online and the more that you stand out online, the more you will get the attention and engagement that you want. Remember attention is the currency of social media, which means your audience's attention is not free. You need to give them a reason to give you their attention, and your reason needs to be better than your competitions.
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