from algorithm updates to emerging platforms. Social media is noisy and always evolving. Today's digital savvy consumer has numerous options for how to consume content and that has led to a noisy digital ecosystem. That's on, even when you're not online, making your content go viral can help you cut through the digital noise. We live in an arrow where influencers are brands, an online influencer who posts videos to Tiktok has more influence than a billion dollar corporation. That's because as consumers, we want to engage with people who resemble us or share similar interests us like influencers and creators, for example, rather than faceless brands represented by a logo, Today's consumers want brands to engage with them, not try to sell to them. That means if you want to set yourself apart from the noise and social media, you need to sound more like a person and less like a brand that goes for posting content on behalf of your company and for yourself whether you're a B two B or B two ...

C company, these three social media tools will help you stand out Tiktok Instagram stories and linkedin live video. Since Tiktok launched in September of 2016, they have soared to more than 800 million users and 1.5 billion downloads. That makes it one of the fastest growing and most popular social networks around especially for the 18-34 year old range, which makes up 50% of their audience. The easiest way to understand. Tiktok is that videos are short and easy to consume. Post content helps you show your personality while reaching a younger demographic and your content can be shared to other networks. Regardless of Tiktok's appeal to a younger demographic, posting humorous or educational content along with trending music can help you gain visibility. You can even carry your content over onto other platforms such as instagram and Snapchat. While Tiktok appeals to a younger demographic, instagram appeals to a broader audience and boasts more than one billion active users to humanize your brand. You want to tell your story in short form. Using instagram stories, posting instagram stories will make your viewers feel like members of your team or part of your entrepreneurial journey. For example, instagram stories are between one and 15 seconds in length. They can be seen by instagram users. You can also use locations and hashtags to expand your reach and filters will help you enhance your visual content among instagram stories, features, stickers and filters allow you to enhance your contents visual appeal and take away from the need to rely on hiring an expensive graphic designer. You can also expand the reach of your story by using hashtags and locations in your content. While Lincoln does not have as large of a user base as instagram or Tiktok, its user base of more than 700 million makes it the largest professional social network. That means you need a presence on linkedin if you want to connect with potential clients and decision makers. While Lincoln may not always get the attention of other major social networks, it is a lucrative platform for developing your personal brand and building your professional network linkedin live video is great for business to business brands. Using linkedin live, you can host video podcast which will help you build authority within your industry or niche. You can also stream content that is relevant to professionals, rather than trying to get exposure to your brand by relying on a static image or website clicks. So right now, thinking as consumer, write this down, what do you want as a consumer, and what value can you give your audience?

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Carlos Gil

Award-winning digital storyteller and bestselling author with 10+ years of experience leading social media strategy for global brands including LinkedIn.

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Making Your Content go Viral

Making Your Content go Viral

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2. Making Your Content go Viral

Lessons

Class Introduction