Become an Influential Personal Brand by Sharing Stories
Lesson 7 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
Become an Influential Personal Brand by Sharing Stories
Lesson 7 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
Lesson Info
7. Become an Influential Personal Brand by Sharing Stories
Lessons
Chapter 1: Course Introduction
1Class Introduction
03:27 2Making Your Content go Viral
03:29 34 Pillars of Social Media Strategy
03:58 4Engage Influencers, Brand Advocates, and Customers of Competitors
02:23 5How Often You Should Post on Social Media
02:26 6Personal Branding Must Have's to Build Your Influence
02:18 7Become an Influential Personal Brand by Sharing Stories
02:18Storytelling and Humanizing Your Brand In The Age of AI and Robots
03:15 9What Does Your Content Say About Your Brand
01:17 10Recap Video
01:25 11Quiz - Chapter 1
Chapter 2: Social Media Tips
12Chapter Introduction
01:58 13Become an Industry Authority on LinkedIn
03:14 14Build Your Personal Brand by Optimizing Your LinkedIn Profile
03:33 15How to Find Prospects on LinkedIn
01:56 16Types of Content Facebook Favors
00:32 17Strategies for Organic Facebook Reach
05:13 18Build Your Presence on Twitter
02:41 19Grow Your Youtube Channel
01:05 20The Benefit of Using New Social Networking Sites
01:59 21Recap Video
00:49 22Quiz - Chapter 2
Chapter 3: Social Media Tools
23Chapter Introduction
02:12 24Agorapulse for Social Media Management
02:05 25Optimize Your YouTube Channel with TubeBuddy
03:30 26Discover Trending Topic Ideas with BuzzSumo
02:12 27Make Animated GIFs with Giphy
01:47 28Posting Long-Form Video Content on Instagram
01:48 29Create a Podcast with Anchor
01:22 30Recap Video
01:12 31Quiz - Chapter 3
Chapter 4: Social Media Management
32Chapter Introduction
00:59 33How to Use Hashtags Effectively
03:17 34Save Twitter Search Results for Prospecting
02:10 35Engage "Missing" Facebook Fans
02:13 36Strategies to Build Strong Engagement
03:20 37Get Your First 10K YouTube Subscribers
02:48 38Social Listening Strategies
02:23 39Community Management Must-Have's
01:59 40Growing Your Reach Through Advocacy
01:49 41Recap Video
01:16 42Quiz - Chapter 4
Chapter 5: Social Media ROI
43Chapter Introduction
00:44 44KPI's to Measure
04:07 45Built-in Channel Analytics
03:47 46How to Find Work as A Freelancer
03:44 47Instagram Growth Hacks
04:52 48Facebook Business Manager
01:07 49Maximizing Facebook ROI with Ads
00:31 50How to View YouTube Analytics
02:23 51How to Use Instagram and Facebook For E-commerce
02:20 52Recap Video
00:58 53Bonus Lesson: How to Optimize Your Fiverr Seller Account
04:28 54Bonus Lesson: Hire Fiverr Sellers
06:58 55Quiz - Chapter 5
Chapter 6: Conclusion
56Closing Video
03:06Final Quiz
57Final Quiz
Lesson Info
Become an Influential Personal Brand by Sharing Stories
while using storytelling to brand yourself as a newer form of content. Marketing allows users to see individuals and corporations as real or relatable. It also takes away from the need to post professional looking content, which has led to many users growing tired of seeing content that seems like an advertisement. The storytelling form of social media was made popular by social networks like Snapchat instagram as well as Youtube personalities. Those platforms allow users to create content without the hassle of a professional producer so they can become the star of their own reality series when creating stories you want to think less about the platform and more about the message you want to convey. Social networks usually only display stories for 24 hours, which means they should be short, attention grabbing and drive users to take a specific action. Here's a storytelling checklist. What is the objective of the story that you're trying to tell is to raise money to build awareness, buil...
d community. You want people to hang onto a hook, pick your channel. What's the channel that will give you the biggest return meaning you have access to the most people select your storytellers, who are they are they employees, fans, donors storyboard your content. Your stories should have a beginning a middle and an end. Your story should also bring people on the natural progression of what you're doing and and your story with the call to action community is King. Remember that if you don't have a community, you don't have an audience watching. Also spend more time having conversations than posting content. Daily conversations is a form of content marketing. Take viewers behind the scenes, draw people in with your storytelling and create a natural progression of what you're doing. Ask your community to share or take action. It needs to be less about identifying influencers and more about creating influencers of your own, remember to own the screen and have fun, become a digital savage when thinking about creating stories for corporations or businesses. One idea is to create stories that revolve around the launch of a product. You can record a product demo, do a day in the life of using Snapchat or instagram stories or get influencers who are compensated for taking over your brand account.
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