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Social Media: Build Engagement Across Top Platforms

Carlos Gil

Social Media: Build Engagement Across Top Platforms

Carlos Gil

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Lessons

Class Trailer

Chapter 1: Course Introduction

1

Class Introduction

03:27
2

Making Your Content go Viral

03:29
3

4 Pillars of Social Media Strategy

03:58
4

Engage Influencers, Brand Advocates, and Customers of Competitors

02:23
5

How Often You Should Post on Social Media

02:26
6

Personal Branding Must Have's to Build Your Influence

02:18
7

Become an Influential Personal Brand by Sharing Stories

02:18
8

Storytelling and Humanizing Your Brand In The Age of AI and Robots

03:15
9

What Does Your Content Say About Your Brand

01:17
10

Recap Video

01:25
11

Quiz - Chapter 1

Chapter 2: Social Media Tips

12

Chapter Introduction

01:58
13

Become an Industry Authority on LinkedIn

03:14
14

Build Your Personal Brand by Optimizing Your LinkedIn Profile

03:33
15

How to Find Prospects on LinkedIn

01:56
16

Types of Content Facebook Favors

00:32
17

Strategies for Organic Facebook Reach

05:13
18

Build Your Presence on Twitter

02:41
19

Grow Your Youtube Channel

01:05
20

The Benefit of Using New Social Networking Sites

01:59
21

Recap Video

00:49
22

Quiz - Chapter 2

Chapter 3: Social Media Tools

23

Chapter Introduction

02:12
24

Agorapulse for Social Media Management

02:05
25

Optimize Your YouTube Channel with TubeBuddy

03:30
26

Discover Trending Topic Ideas with BuzzSumo

02:12
27

Make Animated GIFs with Giphy

01:47
28

Posting Long-Form Video Content on Instagram

01:48
29

Create a Podcast with Anchor

01:22
30

Recap Video

01:12
31

Quiz - Chapter 3

Chapter 4: Social Media Management

32

Chapter Introduction

00:59
33

How to Use Hashtags Effectively

03:17
34

Save Twitter Search Results for Prospecting

02:10
35

Engage "Missing" Facebook Fans

02:13
36

Strategies to Build Strong Engagement

03:20
37

Get Your First 10K YouTube Subscribers

02:48
38

Social Listening Strategies

02:23
39

Community Management Must-Have's

01:59
40

Growing Your Reach Through Advocacy

01:49
41

Recap Video

01:16
42

Quiz - Chapter 4

Chapter 5: Social Media ROI

43

Chapter Introduction

00:44
44

KPI's to Measure

04:07
45

Built-in Channel Analytics

03:47
46

How to Find Work as A Freelancer

03:44
47

Instagram Growth Hacks

04:52
48

Facebook Business Manager

01:07
49

Maximizing Facebook ROI with Ads

00:31
50

How to View YouTube Analytics

02:23
51

How to Use Instagram and Facebook For E-commerce

02:20
52

Recap Video

00:58
53

Bonus Lesson: How to Optimize Your Fiverr Seller Account

04:28
54

Bonus Lesson: Hire Fiverr Sellers

06:58
55

Quiz - Chapter 5

Chapter 6: Conclusion

56

Closing Video

03:06

Final Quiz

57

Final Quiz

Class Description

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Expertly align your social media and business strategies across the top 6 platforms: Facebook, Instagram, Linkedin, TikTok, YouTube, and Twitter.
  • Growth-hack your online presence by using some of the leading social media tools for organic growth such as Agorapulse for Social Media Management, TubeBuddy to Optimize your YouTube channel and BuzzSumo to discover trending topic ideas.
  • Cut through the digital noise and ensure that your social media content goes viral.
  • Understand the pillars of a professional social media strategy and apply social listening.
  • Engage influencers, brand advocates, and customers of your competitors.
  • Nail your social media post schedule and build strategies for strong engagement.
  • Build your presence and become an industry authority with personal branding techniques for a range of platforms.
  • Find legitimate prospects on Linkedin.
  • Know the types of content that each social platform favors.
  • Post long-form video content on Instagram and create a podcast with Anchor.
  • Measure your KPIs accurately, understand analytics and adapt your strategy for optimal results.

ABOUT CARLOS' CLASS:

In this class, you will learn how to build a strong online presence across the top social media platforms by aligning your social media strategy with your business goals and objectives. We’ll focus on finding your tribe, building relationships and growing your personal brand, rather than going for the sale right away.

Building a strong online presence takes creating a game plan for each social network. Throughout the course, you will acquire an arsenal of online tools that will help you to manage your online presence and you will learn strategies for using each major social network including TikTok, Instagram, and Linkedin like a pro.

By the end of this class, you’ll know how to create content your audience will engage with on 6 different platforms, how to measure the effectiveness of your content and even use social media to create an income.

WHAT YOU WILL LEARN:

  • Which social media tools to use to make you stand out from the crowd
  • How to humanize your brand and tell your story in short-form
  • The four pillars to a powerful social strategy
  • How to develop specific content strategies for the leading social platforms
  • How to grow your professional influence online with personal branding
  • Strategies to increase your organic reach on the top platforms
  • How to grow your Youtube channel to 10k and beyond
  • The fundamentals of AgoraPulse, TubeBuddy, BuzzSumo, Anchor, Giphy and IGTV
  • How to improve your Fiverr Seller account and hire the right freelancers to work on your business
  • How to manage your social media content strategy and use hashtags to grow your engagement

WHO THIS CLASS IS FOR:

  • Brands wanting to build a strong social presence
  • Influencers wanting to monetize their social media platforms
  • Anyone wanting to start a career in content marketing, social media and personal branding
  • Freelancers wanting to add social media content strategy, implementation, and management to their skillset
  • Business owners and entrepreneurs wanting to improve their social media presence
  • Digital nomads looking for work that they can do from anywhere in the world
  • Bloggers, podcasters and influencers
  • All levels of experience

ABOUT YOUR INSTRUCTOR:

Carlos Gil is the bestselling author of “The End of Marketing”, international keynote speaker, CEO and award-winning digital storyteller with 10+ years of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot and BMC Software. Featured in CNNMoney, Harvard Business Review, Inc., Entrepreneur, and Social Media Examiner.

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