High Level Overview of Growth Strategies
Lesson 31 from: Growing Your Business With Startup StrategiesTal Shmueliand & Eyal Yassky
High Level Overview of Growth Strategies
Lesson 31 from: Growing Your Business With Startup StrategiesTal Shmueliand & Eyal Yassky
Lesson Info
31. High Level Overview of Growth Strategies
Lessons
Chapter 1: Introduction
1Side Hustles that Grow into Successful Businesses
01:22 2Grow Your Business Using Startup Strategies
01:36 3Table of Contents
01:05 4How to get the Most out of this Course
01:19 5Quiz Chapter 1
Chapter 2: Set your business objectives and goals
6Set Your Objectives - Choose Your Why
05:13Create an Action Plan - Product, Marketing, and Sales
04:10 8Creating a Timeline and Prioritizing
03:10 9Financial Feasibility - Working Towards Profitability and High Margins
04:25 10Reality Check our Products and Services
01:56 11Quiz Chapter 2
Chapter 3: Creating a buyer persona
12User Research
02:21 13Creating a Buyer Persona
04:46 14Tailoring Your Proposition to Your Target Audience
03:02 15Buyer Persona and Business Strategy
00:56 16Quiz Chapter 3
Chapter 4: Build your marketing strategy
17The Power of Marketing
02:35 18The 5 P's of Marketing Framework
04:03 19The Marketing Playground
01:06 20The Essential Marketing Stack.
06:29 21Zero Budget Marketing Opportunities
06:22 22Launching Your First Marketing Campaign
02:29 23Quiz Chapter 4
Chapter 5: Build a portfolio & acquire clients
24Transitioning From a Marketing Mindset to a Sales Mindset
01:55 25V.2 Acquiring Your First Customers
02:05 26A Word About Pricing
06:38 27Build a Portfolio to Attract the Right Clients
01:17 28Simplify and Expedite Your Sales Process
03:08 29Quiz Chapter 5
Chapter 6: Growth strategies
30Growth Strategies to Inspire Your Thinking
01:58 31High Level Overview of Growth Strategies
03:20 32Aligning Your Strategy with Your Goals
01:11 33Quiz Chapter 6
Chapter 7: Develop & manage your business
34Your New Reality
00:55 35Stakeholder Management
02:24 36Self Management
05:37 37Tips and Tricks for Your Sustainability and Scale
05:35 38Quiz Chapter 7
Final Quiz
39Final Quiz
Lesson Info
High Level Overview of Growth Strategies
once we understood the difference between optimizing for value versus optimizing for growth, we can go even deeper and begin to chart a way forward for your business using four well established strategies. Market penetration market development. Product development and diversification, coupled with everything we've already done, these strategies can help you stay focused and allocate your resources in the best possible way. Let's dive in # one. Market Penetration. Market penetration is the means by which we intend to get people using our product. Uber did it with aggressive pricing, we we did it with flexible leases door box, did it with free storage # two Market Development. Once we have broken into a certain market, it could be our campus neighborhood or any other niche market development will help us replicate our achievement elsewhere. This is what facebook did after being founded in Harvard. The social network expanded into other campuses across the U. S. Before replicating that su...
ccess in becoming a tool in international company. Strategy number phase product development. If you already have users that are using your services, can you use what you know about them and the capabilities your organization already has in order to come up with more services that they might benefit from. If your clients are already using your translation services, maybe they should also consider using your happy and content creation. If you are already selling t shirts, would socks or bags be a good way forward? I know it sounds simple, but these two requires further research Strategy # four is diversification and this is by far the riskiest of them all diversification means you will expand into additional product clients and additional markets. The world is full of examples of companies that are successful and wealthy and well established companies that have attempted diversification and failed. When facebook wanted to start building hardware, they came up with something called facebook home, your house is home screen. The market was not ready for this and the initiative was quickly buried, but when it is successful, it can truly payoff. For example, amazon started as a bookstore, developed its market and grow into a huge online retailer. It then developed additional product clients with Amazon Prime video catering to the media and entertainment needs of their clients. But they also diversified massively, giving birth to amazon Web services. Now a multi billion dollar business. This tech heavy enterprise provides companies with their storage hosting and other infrastructure needs. When considering your strategy, you would want to balance the risk with the potential rewards. You would want to be able to diversify only if you can afford to lose, which makes the market penetration market development and product development. The likeliest strategies for you to begin with
Ratings and Reviews
Rodolfo Calero
very good intro to help you select what business courses you need to improve. walks you through the start up growing stages in an easy to follow language. start here before you dive into the other courses.