The Power of Marketing
Lesson 17 from: Growing Your Business With Startup StrategiesTal Shmueliand & Eyal Yassky
The Power of Marketing
Lesson 17 from: Growing Your Business With Startup StrategiesTal Shmueliand & Eyal Yassky
Lessons
Chapter 1: Introduction
1Side Hustles that Grow into Successful Businesses
01:22 2Grow Your Business Using Startup Strategies
01:36 3Table of Contents
01:05 4How to get the Most out of this Course
01:19 5Quiz Chapter 1
Chapter 2: Set your business objectives and goals
6Set Your Objectives - Choose Your Why
05:13Create an Action Plan - Product, Marketing, and Sales
04:10 8Creating a Timeline and Prioritizing
03:10 9Financial Feasibility - Working Towards Profitability and High Margins
04:25 10Reality Check our Products and Services
01:56 11Quiz Chapter 2
Chapter 3: Creating a buyer persona
12User Research
02:21 13Creating a Buyer Persona
04:46 14Tailoring Your Proposition to Your Target Audience
03:02 15Buyer Persona and Business Strategy
00:56 16Quiz Chapter 3
Chapter 4: Build your marketing strategy
17The Power of Marketing
02:35 18The 5 P's of Marketing Framework
04:03 19The Marketing Playground
01:06 20The Essential Marketing Stack.
06:29 21Zero Budget Marketing Opportunities
06:22 22Launching Your First Marketing Campaign
02:29 23Quiz Chapter 4
Chapter 5: Build a portfolio & acquire clients
24Transitioning From a Marketing Mindset to a Sales Mindset
01:55 25V.2 Acquiring Your First Customers
02:05 26A Word About Pricing
06:38 27Build a Portfolio to Attract the Right Clients
01:17 28Simplify and Expedite Your Sales Process
03:08 29Quiz Chapter 5
Chapter 6: Growth strategies
30Growth Strategies to Inspire Your Thinking
01:58 31High Level Overview of Growth Strategies
03:20 32Aligning Your Strategy with Your Goals
01:11 33Quiz Chapter 6
Chapter 7: Develop & manage your business
34Your New Reality
00:55 35Stakeholder Management
02:24 36Self Management
05:37 37Tips and Tricks for Your Sustainability and Scale
05:35 38Quiz Chapter 7
Final Quiz
39Final Quiz
Lesson Info
The Power of Marketing
you don't need to be a marketing expert to understand the importance of marketing. Marketing has a tremendous cultural influence as consumers. We are well aware of its power in driving our preferences and behaviors, we all have our favorite brands and sometimes we can't even find the words to explain our affinity towards them. That's marketing. We'll cover the extent of the marketing landscape later on. But for this part let's make sure we understand what we talk about. When we talk about marketing, marketing describes the total activities aimed to shape, perception or drive purchases of a product or service. Marketing can take on many shapes and forms. It can take an anonymous shoe company into international success. Just like Nike's 1987, just do it campaign which launched a global recreational running case. Marketing can also bring a company back from the verge of bankruptcy, like the bills in 1948 when following the great depression, diamond sales plummeted when the bears introduce...
d the slogan diamonds are forever. It didn't only change the company's faith, but also how we speak. Marketing can be nonsensical yet genius and bring a brand back from the dead. Just like the now famous old spice commercial. But it's not all the marketing can do. It can also reinforce and encourage certain behaviors like the british government's campaign during World War II, prompting the citizens to keep calm and carry on. One of the 21st century's most successful marketing campaigns to date was also about behavioral change An Australian campaign in 2012 carried out by Melbourne's metro trains revolved around damp ways to die, all to keep commuters away from the rails. The last on our list of examples, not only products, trends or behaviors can be valuable. Marketing targets, failures can to in 2018 Kentucky Fried Chicken ran out of chicken. I know what you're thinking. You had one job, KFC agreed and to acknowledge that they messed up, they published the said marketing is a lot of fun and it's also a powerful weapon. Now let's see how we can use it to your advantage without having to spend millions of dollars.
Ratings and Reviews
Rodolfo Calero
very good intro to help you select what business courses you need to improve. walks you through the start up growing stages in an easy to follow language. start here before you dive into the other courses.