Transitioning From a Marketing Mindset to a Sales Mindset
Lesson 24 from: Growing Your Business With Startup StrategiesTal Shmueliand & Eyal Yassky
Transitioning From a Marketing Mindset to a Sales Mindset
Lesson 24 from: Growing Your Business With Startup StrategiesTal Shmueliand & Eyal Yassky
Lesson Info
24. Transitioning From a Marketing Mindset to a Sales Mindset
Lessons
Chapter 1: Introduction
1Side Hustles that Grow into Successful Businesses
01:22 2Grow Your Business Using Startup Strategies
01:36 3Table of Contents
01:05 4How to get the Most out of this Course
01:19 5Quiz Chapter 1
Chapter 2: Set your business objectives and goals
6Set Your Objectives - Choose Your Why
05:13Create an Action Plan - Product, Marketing, and Sales
04:10 8Creating a Timeline and Prioritizing
03:10 9Financial Feasibility - Working Towards Profitability and High Margins
04:25 10Reality Check our Products and Services
01:56 11Quiz Chapter 2
Chapter 3: Creating a buyer persona
12User Research
02:21 13Creating a Buyer Persona
04:46 14Tailoring Your Proposition to Your Target Audience
03:02 15Buyer Persona and Business Strategy
00:56 16Quiz Chapter 3
Chapter 4: Build your marketing strategy
17The Power of Marketing
02:35 18The 5 P's of Marketing Framework
04:03 19The Marketing Playground
01:06 20The Essential Marketing Stack.
06:29 21Zero Budget Marketing Opportunities
06:22 22Launching Your First Marketing Campaign
02:29 23Quiz Chapter 4
Chapter 5: Build a portfolio & acquire clients
24Transitioning From a Marketing Mindset to a Sales Mindset
01:55 25V.2 Acquiring Your First Customers
02:05 26A Word About Pricing
06:38 27Build a Portfolio to Attract the Right Clients
01:17 28Simplify and Expedite Your Sales Process
03:08 29Quiz Chapter 5
Chapter 6: Growth strategies
30Growth Strategies to Inspire Your Thinking
01:58 31High Level Overview of Growth Strategies
03:20 32Aligning Your Strategy with Your Goals
01:11 33Quiz Chapter 6
Chapter 7: Develop & manage your business
34Your New Reality
00:55 35Stakeholder Management
02:24 36Self Management
05:37 37Tips and Tricks for Your Sustainability and Scale
05:35 38Quiz Chapter 7
Final Quiz
39Final Quiz
Lesson Info
Transitioning From a Marketing Mindset to a Sales Mindset
congratulations, you've carried out your first marketing campaign. And thankfully leads are starting to find their way to you. Now there's some interest within potential customers. They heard about you through one of your friends, they've seen your website and they are interested you get an email or a text message saying let's talk. This is when you need to transition from a marketing mindset to a sales mindset, you enter a conversation with a person whom you've never seen before and you only have your research to rely on. It is likely that if you don't nail this specific engagement, the gig will go to someone else. Now, how can you make this adjustment? How can you leverage the momentum that your marketing created in order to secure the sail? This is the topic of the current module to understand sales. You need to first understand that sales have at least at least two levels. The surface level, the level in which you discussed the scope of work, what product or service they need and a...
t what cost and the deeper aspect of it, what are they trying to achieve? Who is this job really for? Is it for the buyer or further managers? Are there any competing offers? Do they know what success looks like? What is the decision making process like? And the list goes on at this point we realized that marketing has done what it could for us it got us in the room Now, we need to change heads. We need to put ourselves hat on and begin answering all of these questions I just asked because without canceling them, even the best marketing in the world will not be able to sign the dotted line.
Ratings and Reviews
Rodolfo Calero
very good intro to help you select what business courses you need to improve. walks you through the start up growing stages in an easy to follow language. start here before you dive into the other courses.