Launching Your First Marketing Campaign
Lesson 22 from: Growing Your Business With Startup StrategiesTal Shmueliand & Eyal Yassky
Launching Your First Marketing Campaign
Lesson 22 from: Growing Your Business With Startup StrategiesTal Shmueliand & Eyal Yassky
Lessons
Chapter 1: Introduction
1Side Hustles that Grow into Successful Businesses
01:22 2Grow Your Business Using Startup Strategies
01:36 3Table of Contents
01:05 4How to get the Most out of this Course
01:19 5Quiz Chapter 1
Chapter 2: Set your business objectives and goals
6Set Your Objectives - Choose Your Why
05:13Create an Action Plan - Product, Marketing, and Sales
04:10 8Creating a Timeline and Prioritizing
03:10 9Financial Feasibility - Working Towards Profitability and High Margins
04:25 10Reality Check our Products and Services
01:56 11Quiz Chapter 2
Chapter 3: Creating a buyer persona
12User Research
02:21 13Creating a Buyer Persona
04:46 14Tailoring Your Proposition to Your Target Audience
03:02 15Buyer Persona and Business Strategy
00:56 16Quiz Chapter 3
Chapter 4: Build your marketing strategy
17The Power of Marketing
02:35 18The 5 P's of Marketing Framework
04:03 19The Marketing Playground
01:06 20The Essential Marketing Stack.
06:29 21Zero Budget Marketing Opportunities
06:22 22Launching Your First Marketing Campaign
02:29 23Quiz Chapter 4
Chapter 5: Build a portfolio & acquire clients
24Transitioning From a Marketing Mindset to a Sales Mindset
01:55 25V.2 Acquiring Your First Customers
02:05 26A Word About Pricing
06:38 27Build a Portfolio to Attract the Right Clients
01:17 28Simplify and Expedite Your Sales Process
03:08 29Quiz Chapter 5
Chapter 6: Growth strategies
30Growth Strategies to Inspire Your Thinking
01:58 31High Level Overview of Growth Strategies
03:20 32Aligning Your Strategy with Your Goals
01:11 33Quiz Chapter 6
Chapter 7: Develop & manage your business
34Your New Reality
00:55 35Stakeholder Management
02:24 36Self Management
05:37 37Tips and Tricks for Your Sustainability and Scale
05:35 38Quiz Chapter 7
Final Quiz
39Final Quiz
Lesson Info
Launching Your First Marketing Campaign
it is finally time to launch your first marketing campaign. Now I know it can sound grandiose, but it shouldn't be a marketing campaign could be as simple as taking two or three days and put your name out there in each free listing or marketplace. You could be taking that time to map out the different communities and organizations you can participate in and just introduce yourself. It could be an email campaign to your inner circle friends, family colleagues, peers, announcing that you are now open for business and ask them to share it if it's relevant to people around them. So you see a marketing campaign doesn't necessarily have to be about billboards and ads and sponsorships. It could be as simple as a time limited initiative with clear objectives that can be measured and afterwards analyzed and optimized for the future? An excellent example of an objective would be the number of leads or customers? But it can also mean increasing your visibility or connecting with industry influenc...
ers before launching your campaign, think critically about what it can do for you and what it should do to justify the effort. Now, regardless of how successful your campaign is, remember the campaign doesn't end when you acquire a customer or get a certain number of leads? The campaign only ends after you've done a retroactive analysis of it. These are the questions you should be asking. How long did it take you to get it off the ground? How much money or time did this campaign cost? Will the results to your satisfaction? What could you have done differently or better? Did you attract the customers you wanted to attract? What were the responses from people who were exposed to the campaign but did not make a purchase? Marketing is a long term game, and it does not end so to manage expectations, the best thing you can expect from a marketing campaign is for it to inform your next one. If Nike still does marketing, you really should keep doing it, too.
Ratings and Reviews
Rodolfo Calero
very good intro to help you select what business courses you need to improve. walks you through the start up growing stages in an easy to follow language. start here before you dive into the other courses.