Build a Portfolio to Attract the Right Clients
Lesson 27 from: Growing Your Business With Startup StrategiesTal Shmueliand & Eyal Yassky
Build a Portfolio to Attract the Right Clients
Lesson 27 from: Growing Your Business With Startup StrategiesTal Shmueliand & Eyal Yassky
Lesson Info
27. Build a Portfolio to Attract the Right Clients
Lessons
Chapter 1: Introduction
1Side Hustles that Grow into Successful Businesses
01:22 2Grow Your Business Using Startup Strategies
01:36 3Table of Contents
01:05 4How to get the Most out of this Course
01:19 5Quiz Chapter 1
Chapter 2: Set your business objectives and goals
6Set Your Objectives - Choose Your Why
05:13Create an Action Plan - Product, Marketing, and Sales
04:10 8Creating a Timeline and Prioritizing
03:10 9Financial Feasibility - Working Towards Profitability and High Margins
04:25 10Reality Check our Products and Services
01:56 11Quiz Chapter 2
Chapter 3: Creating a buyer persona
12User Research
02:21 13Creating a Buyer Persona
04:46 14Tailoring Your Proposition to Your Target Audience
03:02 15Buyer Persona and Business Strategy
00:56 16Quiz Chapter 3
Chapter 4: Build your marketing strategy
17The Power of Marketing
02:35 18The 5 P's of Marketing Framework
04:03 19The Marketing Playground
01:06 20The Essential Marketing Stack.
06:29 21Zero Budget Marketing Opportunities
06:22 22Launching Your First Marketing Campaign
02:29 23Quiz Chapter 4
Chapter 5: Build a portfolio & acquire clients
24Transitioning From a Marketing Mindset to a Sales Mindset
01:55 25V.2 Acquiring Your First Customers
02:05 26A Word About Pricing
06:38 27Build a Portfolio to Attract the Right Clients
01:17 28Simplify and Expedite Your Sales Process
03:08 29Quiz Chapter 5
Chapter 6: Growth strategies
30Growth Strategies to Inspire Your Thinking
01:58 31High Level Overview of Growth Strategies
03:20 32Aligning Your Strategy with Your Goals
01:11 33Quiz Chapter 6
Chapter 7: Develop & manage your business
34Your New Reality
00:55 35Stakeholder Management
02:24 36Self Management
05:37 37Tips and Tricks for Your Sustainability and Scale
05:35 38Quiz Chapter 7
Final Quiz
39Final Quiz
Lesson Info
Build a Portfolio to Attract the Right Clients
our portfolio is the destination to which everyone arrives. Whether they were sent by a word of mouth or a random google search in the area of social media, the portfolio is an ever changing thing that grows and changes with you. And as a business owner, you should always make sure that your portfolio is one step ahead of you, meaning that it represents the work you want to be doing. As opposed to the work you are currently doing. For example, let's say you're a photographer early in your career, you might find yourself taking gigs simply to generate some revenue and make ends meet. However, when building your portfolio, you must ask yourself decisively does working with this customer promote your strategic plan or not, a lot of business owners make the mistakes of generalizing the portfolio, thinking that this way they will maximize the reach and potential revenue just because they don't want to miss an opportunity. It doesn't matter if you make your money from shooting weddings or do...
ing a few side hustles what you want to do and what you wish to invest your time in is what should appear in your portfolio. And that is the only thing that is going to be there
Ratings and Reviews
Rodolfo Calero
very good intro to help you select what business courses you need to improve. walks you through the start up growing stages in an easy to follow language. start here before you dive into the other courses.