The 5 P's of Marketing Framework
Lesson 18 from: Growing Your Business With Startup StrategiesTal Shmueliand & Eyal Yassky
The 5 P's of Marketing Framework
Lesson 18 from: Growing Your Business With Startup StrategiesTal Shmueliand & Eyal Yassky
Lessons
Chapter 1: Introduction
1Side Hustles that Grow into Successful Businesses
01:22 2Grow Your Business Using Startup Strategies
01:36 3Table of Contents
01:05 4How to get the Most out of this Course
01:19 5Quiz Chapter 1
Chapter 2: Set your business objectives and goals
6Set Your Objectives - Choose Your Why
05:13Create an Action Plan - Product, Marketing, and Sales
04:10 8Creating a Timeline and Prioritizing
03:10 9Financial Feasibility - Working Towards Profitability and High Margins
04:25 10Reality Check our Products and Services
01:56 11Quiz Chapter 2
Chapter 3: Creating a buyer persona
12User Research
02:21 13Creating a Buyer Persona
04:46 14Tailoring Your Proposition to Your Target Audience
03:02 15Buyer Persona and Business Strategy
00:56 16Quiz Chapter 3
Chapter 4: Build your marketing strategy
17The Power of Marketing
02:35 18The 5 P's of Marketing Framework
04:03 19The Marketing Playground
01:06 20The Essential Marketing Stack.
06:29 21Zero Budget Marketing Opportunities
06:22 22Launching Your First Marketing Campaign
02:29 23Quiz Chapter 4
Chapter 5: Build a portfolio & acquire clients
24Transitioning From a Marketing Mindset to a Sales Mindset
01:55 25V.2 Acquiring Your First Customers
02:05 26A Word About Pricing
06:38 27Build a Portfolio to Attract the Right Clients
01:17 28Simplify and Expedite Your Sales Process
03:08 29Quiz Chapter 5
Chapter 6: Growth strategies
30Growth Strategies to Inspire Your Thinking
01:58 31High Level Overview of Growth Strategies
03:20 32Aligning Your Strategy with Your Goals
01:11 33Quiz Chapter 6
Chapter 7: Develop & manage your business
34Your New Reality
00:55 35Stakeholder Management
02:24 36Self Management
05:37 37Tips and Tricks for Your Sustainability and Scale
05:35 38Quiz Chapter 7
Final Quiz
39Final Quiz
Lesson Info
The 5 P's of Marketing Framework
while this course is not focused on marketing, there are a few things that will stay to as your business develops. It's worth dedicating a few minutes to make sure that you have all of your bases covered. An effective methodical way to learn marketing is to understand the five piece of marketing framework. The five Piece Stand for Product price promotion place and people these are the five avenues you as a business owner can consider and leverage to make people want to use your product and service in the remainder of this lesson will go through each of those peace, understand precisely how and where you can customize it, own it and leverage it to create the results you want so that they can match your communication style and preferences. The first P stands for product while we're using product and service interchangeably in this model, this p is about the customers benefit from using your product. These are the products main features and advantages. One famous example that comes to min...
d is Volkswagen think small campaign from celebrating the car's modest dimensions as its most significant benefit. The second piece stands for price. How much does your product cost? And what does the pricing tell us about the product itself? How does that price compared to the ones of the competitors? And where does that position you in the consumer's mind, pricing can be your competitive advantage if you offer a superior product for a lower price or it can anchor the perception of your product as a premium One. The 3rd piece stands for promotion. What actions can you take to promote the selling of your product Under this category comes a long list of potential revenues, advertising, sponsorships, Pr influencer marketing and more will dive more in depth later. The fourth p is for place, where are you selling your product? And are you selling directly to consumers? What is called B. Two C. Business to consumer or are you going through other retailers? B two B Business to business. Is your product sold online? Is it a digital product that can simply be downloaded? Can your service be provided anywhere anytime? Or does it require some corners walk at an agreed upon time. The decision carries more weight than you might think where your product is sold has a significant effect on whom your product is sold to and what your competitive landscape looks like. The 5th and last piece stands for people who are the people providing the service, What's it like walking with them? Do the behaviors associated with your product and service, communicate your values accurately. The engagement with you and your people is the most prominent expression of who you really are as a company. They can be memorable, delightful, even addictive or they can deter and push people away after all, customer service is the only time where you have your audiences undivided attention. So these are the five PS product price promotion place and people, some would include two additional piece physical evidence being one of them a tangible expression of the transaction to validate it and increase the perceived value. It could be a receipt and it could be a diploma. The last additional piece stands for processes. The business uses the acquisition process to double their own messaging. Think of Domino's pizza delivery monitoring website. You've already made the acquisition and you're still engaged.
Ratings and Reviews
Rodolfo Calero
very good intro to help you select what business courses you need to improve. walks you through the start up growing stages in an easy to follow language. start here before you dive into the other courses.