User Research
Lesson 12 from: Growing Your Business With Startup StrategiesTal Shmueliand & Eyal Yassky
User Research
Lesson 12 from: Growing Your Business With Startup StrategiesTal Shmueliand & Eyal Yassky
Lessons
Chapter 1: Introduction
1Side Hustles that Grow into Successful Businesses
01:22 2Grow Your Business Using Startup Strategies
01:36 3Table of Contents
01:05 4How to get the Most out of this Course
01:19 5Quiz Chapter 1
Chapter 2: Set your business objectives and goals
6Set Your Objectives - Choose Your Why
05:13Create an Action Plan - Product, Marketing, and Sales
04:10 8Creating a Timeline and Prioritizing
03:10 9Financial Feasibility - Working Towards Profitability and High Margins
04:25 10Reality Check our Products and Services
01:56 11Quiz Chapter 2
Chapter 3: Creating a buyer persona
12User Research
02:21 13Creating a Buyer Persona
04:46 14Tailoring Your Proposition to Your Target Audience
03:02 15Buyer Persona and Business Strategy
00:56 16Quiz Chapter 3
Chapter 4: Build your marketing strategy
17The Power of Marketing
02:35 18The 5 P's of Marketing Framework
04:03 19The Marketing Playground
01:06 20The Essential Marketing Stack.
06:29 21Zero Budget Marketing Opportunities
06:22 22Launching Your First Marketing Campaign
02:29 23Quiz Chapter 4
Chapter 5: Build a portfolio & acquire clients
24Transitioning From a Marketing Mindset to a Sales Mindset
01:55 25V.2 Acquiring Your First Customers
02:05 26A Word About Pricing
06:38 27Build a Portfolio to Attract the Right Clients
01:17 28Simplify and Expedite Your Sales Process
03:08 29Quiz Chapter 5
Chapter 6: Growth strategies
30Growth Strategies to Inspire Your Thinking
01:58 31High Level Overview of Growth Strategies
03:20 32Aligning Your Strategy with Your Goals
01:11 33Quiz Chapter 6
Chapter 7: Develop & manage your business
34Your New Reality
00:55 35Stakeholder Management
02:24 36Self Management
05:37 37Tips and Tricks for Your Sustainability and Scale
05:35 38Quiz Chapter 7
Final Quiz
39Final Quiz
Lesson Info
User Research
in this chapter. We'll cover the importance of user research and how to do it so that we have a clear understanding of what it is that we're selling and to who. So let's start at the beginning user research is a critical part of the company's journey, but very early on in their journey, it doesn't matter one bit because you will have to take whatever job you can find very late in your journey. It also doesn't quite matter because your customers will find you, your services and products will develop in such a way that your customers will find you. So any growth at that stage will be deliberate. So why are we even talking about user research? Because it is most likely that within the next few months of your journey, you will have to understand what your ideal customers look like and how to get more of them. Your time, resources and bandwidth will not allow you to take on any job or any customers. You would want to spend your time with the customers. You are most likely to find success wi...
th attract the type of customers who can afford your services and benefit from your processes more than that. You would want to focus on customers whose work will feed the next generation of clients. So, with this in mind, let's get practical. Let's take a look at this photo. One glance at this cool looking guy already brings to mind a whole host of products services and consumer behaviors, does it not. We can imagine how he likes his coffee, what his home may look like, the brand he wears, and even the music he listens to all the type of work that he's doing. Generalizations and stereotypes are an extremely negative symptom of society, but they do play a part in reducing the cognitive load on our minds. They are harmful when they are lazily used to characterize the population or community, and still they also bring up a critical point. While it's not perfect, we do have the ability and foresight to use research experience and methodic observations to draw conclusions about our users life, walk, pain and preferences. With this in mind. The next part of the model will cover the different parameters you want to consider and assess when creating your bio persona.
Ratings and Reviews
Rodolfo Calero
very good intro to help you select what business courses you need to improve. walks you through the start up growing stages in an easy to follow language. start here before you dive into the other courses.