Growing Your Business With Startup Strategies
Tal Shmueliand & Eyal Yassky
Lessons
Chapter 1: Introduction
1Side Hustles that Grow into Successful Businesses
01:22 2Grow Your Business Using Startup Strategies
01:36 3Table of Contents
01:05 4How to get the Most out of this Course
01:19 5Quiz Chapter 1
Chapter 2: Set your business objectives and goals
6Set Your Objectives - Choose Your Why
05:13Create an Action Plan - Product, Marketing, and Sales
04:10 8Creating a Timeline and Prioritizing
03:10 9Financial Feasibility - Working Towards Profitability and High Margins
04:25 10Reality Check our Products and Services
01:56 11Quiz Chapter 2
Chapter 3: Creating a buyer persona
12User Research
02:21 13Creating a Buyer Persona
04:46 14Tailoring Your Proposition to Your Target Audience
03:02 15Buyer Persona and Business Strategy
00:56 16Quiz Chapter 3
Chapter 4: Build your marketing strategy
17The Power of Marketing
02:35 18The 5 P's of Marketing Framework
04:03 19The Marketing Playground
01:06 20The Essential Marketing Stack.
06:29 21Zero Budget Marketing Opportunities
06:22 22Launching Your First Marketing Campaign
02:29 23Quiz Chapter 4
Chapter 5: Build a portfolio & acquire clients
24Transitioning From a Marketing Mindset to a Sales Mindset
01:55 25V.2 Acquiring Your First Customers
02:05 26A Word About Pricing
06:38 27Build a Portfolio to Attract the Right Clients
01:17 28Simplify and Expedite Your Sales Process
03:08 29Quiz Chapter 5
Chapter 6: Growth strategies
30Growth Strategies to Inspire Your Thinking
01:58 31High Level Overview of Growth Strategies
03:20 32Aligning Your Strategy with Your Goals
01:11 33Quiz Chapter 6
Chapter 7: Develop & manage your business
34Your New Reality
00:55 35Stakeholder Management
02:24 36Self Management
05:37 37Tips and Tricks for Your Sustainability and Scale
05:35 38Quiz Chapter 7
Final Quiz
39Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Set your objectives and create the plan to achieve them.
- Know where to find clients and how to approach them.
- Start marketing your product or service and launch your first marketing campaign.
- Start selling your product or service and acquire your first customers.
- Manage your stakeholders while taking care of yourself.
- Identify where the weaknesses of your process are, and gain the insight required to fix them.
- How to be your own manager and balance the needs of your business with your existing commitments.
- Make power moves for scaling & sustainability.
- Have a high-level overview of the different growth strategies.
- Simplify and expedite your sales process.
- Build a portfolio to attract the right kind of customers.
ABOUT TAL & EYAL'S CLASS:
When it comes to launching, running and scaling a successful startup, passion and dedication is only the first step. You need to have a detailed action plan with proven strategies that you can implement and monitor as you grow.
This class will teach you everything you need to know to launch a successful startup from setting your objectives and choosing your ‘why’ to aligning your growth strategy with your goals & objectives. You’ll learn how to acquire your first customers, transition from a 'marketing' mindset to a 'sales' mindset and run your first marketing campaign.
Enroll now to get your startup on the road to success.
WHAT YOU WILL LEARN:
- How to create an actionable plan that will take you through the different growth stages of a business
- How to align your growth strategy with your users' needs
- How to gain the perspective required to help your users make the most out of your product or service
- How marketing can benefit your venture and where are you most likely to win
- How to build your initial marketing stack and uncover opportunities you didn't know of before
- Where you can acquire your first customers and how to grow your client base
- How to understand your areas of growth
- How to focus your efforts in alignment with your strengths, goals & objectives
- How to create a buyer persona and tailor your proposition to your target audience
WHO THIS CLASS IS FOR:
- Entrepreneurs wanting to launch a successful business with proven strategies
- Business owners wanting to enhance their business strategy and target new audiences
- Freelancers wanting to add business strategy to their skillset
- Marketing and brand managers looking for a firm grasp of startup marketing
- Anyone wanting to start a professional career in business strategy
- Digital nomads looking for work that they can do from anywhere in the world
- All levels of experience
SOFTWARE USED:
Adobe Illustrator CC
ABOUT YOUR INSTRUCTORS:
Eyal Yassky-Weiss
A published documentary photographer & entrepreneur, Eyal has invaluable hands-on experience and insight into what it takes to grow your own business. He is a sought-after keynote speaker and consultant to startups, investors, NGOs and entrepreneurs.
Tal Shmueli
With a background in the corporate tech world, Tal has worked with a range of startups of various sizes to achieve success. He is a published author, renowned keynote speaker and founder and host of the Startup Nightmares podcast.
Ratings and Reviews
Rodolfo Calero
very good intro to help you select what business courses you need to improve. walks you through the start up growing stages in an easy to follow language. start here before you dive into the other courses.