V.2 Acquiring Your First Customers
Lesson 25 from: Growing Your Business With Startup StrategiesTal Shmueliand & Eyal Yassky
V.2 Acquiring Your First Customers
Lesson 25 from: Growing Your Business With Startup StrategiesTal Shmueliand & Eyal Yassky
Lessons
Chapter 1: Introduction
1Side Hustles that Grow into Successful Businesses
01:22 2Grow Your Business Using Startup Strategies
01:36 3Table of Contents
01:05 4How to get the Most out of this Course
01:19 5Quiz Chapter 1
Chapter 2: Set your business objectives and goals
6Set Your Objectives - Choose Your Why
05:13Create an Action Plan - Product, Marketing, and Sales
04:10 8Creating a Timeline and Prioritizing
03:10 9Financial Feasibility - Working Towards Profitability and High Margins
04:25 10Reality Check our Products and Services
01:56 11Quiz Chapter 2
Chapter 3: Creating a buyer persona
12User Research
02:21 13Creating a Buyer Persona
04:46 14Tailoring Your Proposition to Your Target Audience
03:02 15Buyer Persona and Business Strategy
00:56 16Quiz Chapter 3
Chapter 4: Build your marketing strategy
17The Power of Marketing
02:35 18The 5 P's of Marketing Framework
04:03 19The Marketing Playground
01:06 20The Essential Marketing Stack.
06:29 21Zero Budget Marketing Opportunities
06:22 22Launching Your First Marketing Campaign
02:29 23Quiz Chapter 4
Chapter 5: Build a portfolio & acquire clients
24Transitioning From a Marketing Mindset to a Sales Mindset
01:55 25V.2 Acquiring Your First Customers
02:05 26A Word About Pricing
06:38 27Build a Portfolio to Attract the Right Clients
01:17 28Simplify and Expedite Your Sales Process
03:08 29Quiz Chapter 5
Chapter 6: Growth strategies
30Growth Strategies to Inspire Your Thinking
01:58 31High Level Overview of Growth Strategies
03:20 32Aligning Your Strategy with Your Goals
01:11 33Quiz Chapter 6
Chapter 7: Develop & manage your business
34Your New Reality
00:55 35Stakeholder Management
02:24 36Self Management
05:37 37Tips and Tricks for Your Sustainability and Scale
05:35 38Quiz Chapter 7
Final Quiz
39Final Quiz
Lesson Info
V.2 Acquiring Your First Customers
Now, if the last part was a little scary, a little intimidating, it's a good thing. It is a good thing because engaging with the customer is serious business. It's a serious business because whether you make the sale has a tremendous impact, not only on your business and your ability to generate revenue and actually make money, but also on the brand that you are building. The critical importance of your first customers is in the acquisition process itself. With all due respect to our marketing processes and our user research D two and most genuine bio persona is not that one person we've put on the power point deck. Our real bio persona is the person that is right in front of us. Now, the question is, can we find a way to get that customer to book us to commit? Can we offer them a price that will make it worth their while and ours to take on the job. Just to set expectations, you will probably at least in the beginning have to compromise. You are going to walk longer hours for less pay...
. You are going to have to do way more vision rounds without being able to charge for them. You're going to find yourself working in industries or with customers that in regular circumstances you would have preferred not to. The truth is that when starting your business, this is where you cut your teeth, this is where you understand your competitive landscape and this is where you get your first real world experience in your business. This is also how you get to build a real portfolio. This is what you actually see if the decision to start a business was the right one. It is time to roll up your sleeves and close the deal by any means necessary.
Ratings and Reviews
Rodolfo Calero
very good intro to help you select what business courses you need to improve. walks you through the start up growing stages in an easy to follow language. start here before you dive into the other courses.