Lessons
Introduction
1Welcome
02:19 2Tools
00:54 3History
01:54 4Quick Exercise
00:23 5Quiz - Introduction
The Client
6Creative Brief
04:48Mood Board
02:01 8Key Words
02:45 9Quiz - The Client
Logo Terminology
10Logo Terminology
03:36 11Type Terminology
02:06 12Examining Letterforms
07:35 13Quiz - Logo Terminology
Concepting
14Design Principles
06:45 15Intro to Procreate
03:24 16Concept Sketches
16:41 17Concept Roughs
27:04 18Quiz - Concepting
Vectoring
19Setting Up Adobe Illustrator
05:02 20Variable Width Tool
03:02 21Shape Builder Tool
02:15 22Pen Tool
39:39 23Quiz - Vectoring
Effects
24Texture
07:09 25Quiz - Effects
Conclusion
26Project Review
02:16 27Playing with Colors
03:46 28Sending Files
02:18 29Conclusion
00:45 30Quiz - Conclusion
Final Quiz
31Final Quiz
Lesson Info
Mood Board
I used the software and vision. It's really sleek and organized way to show off your ideas to your client. It's also free to a certain extent. So it's definitely worth a try. Some things I like about it is with this button here, you can actually add your client to contribute to the board. This can expedite the process because you're not constantly sending things back and forth, but everything's in one place within vision, you can create different sections. So here you see, I have lettering in my case, I'm creating a logo for the actual class. So I'm playing both the role of client and designer. I wanted my logo to reflect the roots of hand lettering so you can see a lot of my examples have a vintage charm to them. I also included some of my own work. Oftentimes your mood board will have more examples than I have here. You get the idea. I really like the grid format of. InVision. You have the options up here to resize images and you can actually click on the image and you have a color p...
alette right here, which you can select a color and it adds it directly to your mood board. Mood boarding can be really helpful, especially if your client is contributing because you can take a step back and really get an overall feel for what the client wants. You can find a lot of great inspiration for your mood board online, but I think it's important to keep an eye out for sources offline as well. Here's some pieces I've collected. This is an old whiskey bottle my parents found about 30 years ago. This can of soldering paste I found in my wife's grandpa's basement. I also found this polishing cloth. Here we have this classic valvoline can, mm hmm, mm hmm.
Ratings and Reviews
logomarcket place
A lot to learn from this man. Thank you so much!
Ise Amasilia
Student Work
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Branding