Lessons
Introduction
1Welcome
02:19 2Tools
00:54 3History
01:54 4Quick Exercise
00:23 5Quiz - Introduction
The Client
6Creative Brief
04:48Mood Board
02:01 8Key Words
02:45 9Quiz - The Client
Logo Terminology
10Logo Terminology
03:36 11Type Terminology
02:06 12Examining Letterforms
07:35 13Quiz - Logo Terminology
Concepting
14Design Principles
06:45 15Intro to Procreate
03:24 16Concept Sketches
16:41 17Concept Roughs
27:04 18Quiz - Concepting
Vectoring
19Setting Up Adobe Illustrator
05:02 20Variable Width Tool
03:02 21Shape Builder Tool
02:15 22Pen Tool
39:39 23Quiz - Vectoring
Effects
24Texture
07:09 25Quiz - Effects
Conclusion
26Project Review
02:16 27Playing with Colors
03:46 28Sending Files
02:18 29Conclusion
00:45 30Quiz - Conclusion
Final Quiz
31Final Quiz
Lesson Info
History
I want to take a moment to clarify some of the terminology. I think too often the words calligraphy, typography and hand lettering are used interchangeably and there are definitely similarities. But I want to talk about some of the differences. To calligraphy is made up of two greek words, colo's meaning beauty and graphene meaning to write. The word literally means beautiful writing. Calligraphy has been used for thousands of years as both a practical and beautiful way to write and make copies of documents. This method involves using specialized pens that control certain things about letters such as the stroke widths. Typography is also made up of two greek words, typos meaning type and again graphene to right think of a typewriter. Typography has its roots well over 1000 years ago. But my man Gutenberg revolutionized it. Prior to Gutenberg craftsmen were creating letters or blocks out of materials such as wood and wax that would be pressed onto paper by hand. Gutenberg developed the ...
individual letters out of metal and created a mechanized process that allowed type to be mass produced for the first time. This led to a huge boom in the widespread printing of books including the bible, last but not least we have hand lettering. So calligraphy refers to writing letters. Typography refers to typing letters. Hand lettering refers to drawing letters while hand lettering is more recent. It's been used for over a century in various instances, sign painting is a classic example where you can be creating letters so large that a calligraphy pen just wouldn't make sense to use. You need to build up the letters using a paintbrush, logo design is another example. You have the ability to draw, erase and redraw parts of the letters until you're satisfied, as opposed to getting it right, the first pass. All right, let's move on.
Ratings and Reviews
logomarcket place
A lot to learn from this man. Thank you so much!