Lessons
Introduction
1Welcome
02:19 2Tools
00:54 3History
01:54 4Quick Exercise
00:23 5Quiz - Introduction
The Client
6Creative Brief
04:48Mood Board
02:01 8Key Words
02:45 9Quiz - The Client
Logo Terminology
10Logo Terminology
03:36 11Type Terminology
02:06 12Examining Letterforms
07:35 13Quiz - Logo Terminology
Concepting
14Design Principles
06:45 15Intro to Procreate
03:24 16Concept Sketches
16:41 17Concept Roughs
27:04 18Quiz - Concepting
Vectoring
19Setting Up Adobe Illustrator
05:02 20Variable Width Tool
03:02 21Shape Builder Tool
02:15 22Pen Tool
39:39 23Quiz - Vectoring
Effects
24Texture
07:09 25Quiz - Effects
Conclusion
26Project Review
02:16 27Playing with Colors
03:46 28Sending Files
02:18 29Conclusion
00:45 30Quiz - Conclusion
Final Quiz
31Final Quiz
Lesson Info
Playing with Colors
I want to take one last step and really prepare the file in a way that is going to look nice for your client. So let's, let's look at some color options real quick. Okay. I pulled this from the logo company and they put together this infographic. That really helps explain a little bit of color theory. Um, so you can kind of take a look at the colors and see the different words they convey. So some things that I'm drawn to right away or the color red. I know that bold was actually one of my key words. So that might be a good choice for me. Um, let's see. Trust, dependable strength. Yeah, I feel like red is going to be a good option. So let me just try out some various tones of red. I'll put this on a new our board. Right? And actually, maybe it worked well for the, I like how the lettering itself looks being white, but perhaps a nice red background color. No, let me just still in gray scale and change that to C M Y K here. Mm hmm. Sometimes a more muted version of red. You can kind of c...
onveyor that, that vintage charm that I'm going for. Mm hmm. This one is gracie, let's change that to C. M Y. K. As well. Let's go a little bit darker. And actually instead of white, I'm just gonna go with a subtle off white. See how subtle I need to go. Yeah, I'm starting to like that a tiny bit darker. Yeah, I think that really captures what I'm going for. Cool. But I don't like to just send one version. I would like to send a couple of different art boards with various options. So let's see. I might shrink this. And then also provide a version here. Is that color. And then I like to provide a standard black. Yeah. Yeah. And just a standard white on black to give the client some different options. Actually just make this look a little nicer there and then you can do the same thing on the art board with the non textured version in case your client wants to have the options to choose between the two for the purpose of this class. I think showing this will be just fine. Mhm mm hmm.
Ratings and Reviews
logomarcket place
A lot to learn from this man. Thank you so much!
Ise Amasilia
Student Work
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