Craft a Logo by Hand
Nicolas Fredrickson
Lessons
Introduction
1Welcome
02:19 2Tools
00:54 3History
01:54 4Quick Exercise
00:23 5Quiz - Introduction
The Client
6Creative Brief
04:48Mood Board
02:01 8Key Words
02:45 9Quiz - The Client
Logo Terminology
10Logo Terminology
03:36 11Type Terminology
02:06 12Examining Letterforms
07:35 13Quiz - Logo Terminology
Concepting
14Design Principles
06:45 15Intro to Procreate
03:24 16Concept Sketches
16:41 17Concept Roughs
27:04 18Quiz - Concepting
Vectoring
19Setting Up Adobe Illustrator
05:02 20Variable Width Tool
03:02 21Shape Builder Tool
02:15 22Pen Tool
39:39 23Quiz - Vectoring
Effects
24Texture
07:09 25Quiz - Effects
Conclusion
26Project Review
02:16 27Playing with Colors
03:46 28Sending Files
02:18 29Conclusion
00:45 30Quiz - Conclusion
Final Quiz
31Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Navigate your way around logo, lettering and typographic terminology.
- Work with a creative brief to design an effective logo.
- Use InVision to create professional moodboards for your logo design.
- Understand the principles of logo design like hierarchy, symmetry, legibility and spacing.
- Use the Procreate app on your iPad Pro to hand draw your logo.
- Work with concept sketches and concept roughs to elevate your design process.
- Set up your projects and navigate the Adobe Illustrator CC interface.
- Add texture and professional effects to your vector.
- Master key Adobe Illustrator CC design tools to complete your logo.
ABOUT NICOLAS' CLASS:
A brand’s logo is often the first thing the consumer sees so how do you create a brand mark that stands out from the crowd? Hand lettering is an incredibly versatile skill that allows designers to create original logos from scratch.
Now, you can create a hand-drawn logo starting with a standard pencil or an Apple Pencil and learn how to turn your hand lettering into professional vector artwork. Explore relevant history, terminology and practical tips to help you improve and gain a deeper appreciation for hand lettering and offer your client something truly unique.
This class is designed for complete beginners and if you don’t have an iPad Pro or Apple pen, you can use a notebook and pencil so there’s no excuse why you shouldn’t get started with your new skill today!
WHAT YOU WILL LEARN:
- How to apply foundational design principles to your logo design
- The difference between calligraphy, typography, and hand lettering
- The full history of hand lettering
- How to use keywords in your design process to get a better understanding of the brand
- How to examine other professionals’ letterforms for inspiration
- How to use the color picker, layers, eraser, pen, pen, brush, opacity in Procreate
- How to use the variable width tool, shape builder tool and pen tool to make letters
- How to prepare your files in an appealing way for final delivery
- How to export and send your files in different formats
WHO THIS CLASS IS FOR:
- People who are just getting started in hand lettering and need professional resources
- Designers and illustrators wanting to create hand lettered logos
- Logo and brand identity designers wanting to enhance their existing skills
- Freelancers wanting to add hand lettering to their skillset
- Digital marketers and brand managers wanting to expand into logo design
- Anyone wanting to start a professional career in the world of hand lettering
- Digital nomads looking for work that they can do from anywhere in the world
- All levels of experience.
SOFTWARE USED:
Adobe Illustrator CC
ABOUT YOUR INSTRUCTOR:
Passionate hand letterer with experience working with a myriad of brands from small startups to Fortune 500 companies. Nicolas Fredrickson has spent thousands of hours studying and creating letters and enjoys helping other passionate people learn.
Ratings and Reviews
logomarcket place
A lot to learn from this man. Thank you so much!
Ise Amasilia
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