The philosophy of a well run business
Lesson 16 from: Getting Started with Wedding PhotographyPhilip Ebiner, Will Carnahan
The philosophy of a well run business
Lesson 16 from: Getting Started with Wedding PhotographyPhilip Ebiner, Will Carnahan
Lesson Info
16. The philosophy of a well run business
Lessons
Introduction
1What this course is about and how to succeed
01:48 2Why you should become a wedding photographer
01:32Starting Your Wedding Photography Business
3Business Section Intro
00:28 4Building your kit
06:00 5Where You Should Invest Your Earnings
04:30 6Will's Wedding Photography Kit
09:57Choosing Your Business name
04:50 8Action Item - Choose Your Name
00:25 9How to build your Wedding photography package
06:58 10Setting Your Wedding Photography Prices
10:16 11How to Get Your First Clients
06:54 12Talking with Clients
09:41 13The Importance of Contracts
04:27 14The Wedding business workflow
06:34 15Good Accounting Practices
02:26 16The philosophy of a well run business
03:38Wedding Day Overview
17Wedding Day Overview - Schedule of Common Events
13:32 18Taking care of Business before the shooting day
02:37 19Tips for working with a wedding coordinator
03:31 20Action item - List out the key moments - Try to memorize
00:31 21Know what you will be photographing ahead of time
02:23 22Conclusion to section/ recap
01:32How to Photograph a Wedding
23Introduction - The meat of the course
01:11 24Equipment checklist/ cleaning lenses and cameras
08:24 25Do you need an Assistant/ 2nd shooter?
05:07 26Being a second shooter
08:32 27What to wear as a photographer
05:09 28How to shoot: Getting Ready/ Hanging out
05:18 29How to Shoot: Dress/ Rings/ Bride details
10:41 30How to Shoot - Groom Portraits & Posing
09:11 31How to shoot: Groomsman
12:51 32How to shoot: Bride Portraits & Posing Interior
04:49 33How to shoot: Bride Portraits & Posing Exterior
08:14 34How to shoot Bridesmaids
12:56 35How to shoot: First Look
03:28 36How to Shoot: Posed Couples Portraits
06:34 37How to shoot: Walking down the Aisle
10:17 38How to shoot: Ceremony Coverage and vows / ring exchange
09:17 39How to shoot: First kiss and walking out
05:39 40How to shoot: Formal family and group Photos
12:26 41Action Item: Save your fav pose
01:14 42Action Item: Find inspiration
02:07 43How to shoot: Reception intro and Grand entrance
01:34 44How to shoot: Reception Details
04:55 45How to shoot: Reception Speeches and toasts
04:41 46How to shoot: Reception First Dance
06:23 47How to shoot: Reception Bouquet and Garter toss
04:46 48How to shoot: Reception Dancing and Partying
05:58 49Recap of “How to shoot”
02:47Editing Wedding Photos
50Introduction to Editing Section
01:25 51Photo applications and Profesional Apps
03:42 52Organize, rate, and cull
28:21 53Editing detail shots
31:42 54Editing bride getting ready
29:23 55Editing Demo: Editing Outdoor Ceremony
23:10 56Editing single portraits
52:10 57Editing Demo: Black and White editing
09:39 58Editing Demo: Stylized Editing/ Finding your editing Style
12:20 59Advice on how to edit hundreds of photos efficiently
06:01 60Exporting your photos for client/ portfolio/ print
10:05 61Delivering Digital images to your client
07:06Succeeding with Wedding Photography
62Intro to Succeeding in Wedding Photography
00:48 63Being happy as a wedding photographer
07:05 64Making it as a business and sticking with it
03:14 65Getting Testimonials
01:35 66Using Social Media and networking to expand business
02:08 67How to deal with unhappy or difficult clients
04:37 68Competing with mobile phones and family/ friend photographers
01:58 69Working with other wedding vendors
03:16 70Section conclusion
00:53Conclusion
71Thank you!
01:29Lesson Info
The philosophy of a well run business
We're in the business of the business of wedding photography. Right now. We're talking about all these things that are involved in running the actual business side of your wedding photography business. But why like this is all great and wonderful and this is good information. But what is the philosophy behind it? Well, you kind of need to be a well oiled machine for all of this to work in a efficient way so that you can be creative. I have a very hard time when I'm worried about a lot of other things, being creative. And I think when you're shooting a wedding, you are running through all these technical things in your brain as far as your camera goes. But you're also trying to make people feel good and you're also trying to be creative and be interesting and evoke emotion through your art. So having a well run business in the background will allow you to free your mind and be able to do those things that being said, all these things are a really good way to organize your business. Stay...
on top of all these things, stay on top of your accounting, which we're gonna talk about in a little bit. Stay on top of your relationship with your clients, stay on top of your gear and your equipment and updating it and making sure that the firm wire is up to date that it's clean. The idea of running your business well, will allow you to be creative later. It'll also allow you to create room for yourself to grow as a business. If you start these wonderful practices now, as you grow, it will be easier to expand. It will be easier to understand your workflow. When you have a client, it'll be easier to understand your contracts as you get better and better at it. You'll also have an easier time getting money in and money out, purchasing new gear, keeping track of everything and maintaining your website. Basically, what I'm trying to say is that take running your business seriously every day if you can get up during the week and just put an hour of time into the administration of staying organized, keeping your contacts uh together, uh watching your accounting, looking at what you're spending, making sure that all your portfolio photos are together posting on Instagram, making sure all of that is nice and tight and consistent is going to be such a wonderful key to having a successful business. Then you can concentrate on the creative aspect of the photography when you go out and actually photo the wedding. I actually talked about my client management application that I used earlier. It's called 17 Hats. That's been my favorite. But I've also heard a lot of good things about an application called Honey Book. Now, there are tons of different client management apps or organizational skills like Trello or Slack or uh you know, even you can build one out in your own Excel Sheet on Google. The important thing is to make sure that you are organized and these tools will help you. And remember earlier, I said, invest your money and your time into setting those things up so that it can become automated if it's something you don't necessarily want to deal with. I can't tell you how many times I refer back to my app and just check what was said during a phone call when it was that we talked who's paid uh all the contact information for all the people is all in one place staying organized, is gonna help you so much. So maybe look into some of those apps or build your own system to have for your business.
Class Materials
Bonus Downloads
Ratings and Reviews
Student Work
Related Classes
Wedding Photography