Class Introduction to Content Marketing
Lesson 1 from: Blog Post Writing: Create Engaging BlogsMaddie Cohen
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Class Introduction to Content Marketing
Lesson 1 from: Blog Post Writing: Create Engaging BlogsMaddie Cohen
Lessons
Chapter 1: Why Launch a Company Blog?
1Class Introduction to Content Marketing
01:36 2Tell Your Story
02:47 3Communicate with Customers
01:31 4Be Competitive
02:19 5Establish Your Brand Voice
02:59 6Easily Repurpose Your Content
01:01 7Improve Your Website Traffic
02:30Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
9Write to Your Audience
03:50 10Common Pitfalls
05:58 11Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
12List Posts
01:50 13How-To Guides
01:35 14Roundups
02:35 15Personal Stories
01:12 16Case Studies
02:53 17Interviews
01:34 18Checklists
02:29 19Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
20Develop a Content Calendar
02:53 21Craft a Compelling, Accurate Headline
05:23 22Outline Your Post
02:45 23Write a Lede with a Gripping Hook
04:04 24Include a Call to Action in Your Post
01:40 25Include an Image in Your Content
01:50 26Make Your Content Readable
02:21 27Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
28Keywords
02:48 29Internal Links
01:00 30Meta Descriptions
00:37 31Image Text
00:22 32Tags and Categories
00:40 33SEO Plugins
02:27 34Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
35Revision Process
01:36 36Copyediting
01:31 37Proofreading
03:14 38Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
39Commit to a Specific Posting Frequency
02:23 40Track Your Analytics
00:57 41Be Flexible
01:07 42Quiz: Chapter 7
Chapter 8: Course Conclusion
43Wrap-up
03:33Final Quiz
44Final Quiz
Lesson Info
Class Introduction to Content Marketing
Hi everyone. Thank you so much for buying this course. It means a lot that you'll be spending some time with me and I look forward to walking you through some proven strategies for creating blog posts that drive traffic in this first lesson. We'll discuss why you should launch a company blog. Let's get started. First off, I want you to close your eyes and picture your blog. Okay, keep your eyes open if you prefer, but picture your blog in its current state. What does it look like at this very moment? Where are you in your blogging journey? The truth is that it doesn't matter. I have worked with clients at all stages of their content marketing. Some have just begun to blog. They're putting the finishing touches on their first posts while others have written consistently but need an extra boost. Others are looking for a new writer to take over their content needs some have no idea where to begin. They don't yet have a blog. I'll repeat myself here wherever you are right now. It doesn't m...
atter because I want you to take a step back. I want you to look at things with a clear head that way you can use the material from this course to get where you want to go. This is why you've enrolled in this course, right? You're here to learn how launching a blog or how fine tuning your blog can help your brand succeed. You're here to master a series of strategies that can help you make each post the very best it can be so empty your mind. Let's keep things simple to start. Right now, I'm going to give you a list of reasons why your company absolutely needs a blog. These are the six most important things blogging will help you achieve.
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baldandorj east
I am happy to watch those video.
Student Work
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