Include a Call to Action in Your Post
Lesson 24 from: Blog Post Writing: Create Engaging BlogsMaddie Cohen
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Include a Call to Action in Your Post
Lesson 24 from: Blog Post Writing: Create Engaging BlogsMaddie Cohen
Lessons
Chapter 1: Why Launch a Company Blog?
1Class Introduction to Content Marketing
01:36 2Tell Your Story
02:47 3Communicate with Customers
01:31 4Be Competitive
02:19 5Establish Your Brand Voice
02:59 6Easily Repurpose Your Content
01:01 7Improve Your Website Traffic
02:30Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
9Write to Your Audience
03:50 10Common Pitfalls
05:58 11Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
12List Posts
01:50 13How-To Guides
01:35 14Roundups
02:35 15Personal Stories
01:12 16Case Studies
02:53 17Interviews
01:34 18Checklists
02:29 19Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
20Develop a Content Calendar
02:53 21Craft a Compelling, Accurate Headline
05:23 22Outline Your Post
02:45 23Write a Lede with a Gripping Hook
04:04 24Include a Call to Action in Your Post
01:40 25Include an Image in Your Content
01:50 26Make Your Content Readable
02:21 27Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
28Keywords
02:48 29Internal Links
01:00 30Meta Descriptions
00:37 31Image Text
00:22 32Tags and Categories
00:40 33SEO Plugins
02:27 34Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
35Revision Process
01:36 36Copyediting
01:31 37Proofreading
03:14 38Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
39Commit to a Specific Posting Frequency
02:23 40Track Your Analytics
00:57 41Be Flexible
01:07 42Quiz: Chapter 7
Chapter 8: Course Conclusion
43Wrap-up
03:33Final Quiz
44Final Quiz
Lesson Info
Include a Call to Action in Your Post
And now let's move on to our next blogging, Best practice five include a call to action in your post. You want your audience to take action when they read your blog posts, you want them to engage with the content and become loyal fans of your business. So when you write your blog posts you'll want to do your due diligence and include a call to action or C. T. A. Have you ever come across a learn more button while reading a blog post? Have you ever glossed over the line? Please reach out for more information at the very end of a post with the words, reach out hyperlink to the brand's contact form. These are some of the different types of C. T. A. S you can use in your content and there are others. For instance, you can invite your audience to connect with you on social media. Be sure to include small clickable icons for each platform, directly on the page. You can include a simple form inviting readers to subscribe to your blog. In just a few clicks, you can include a registration butto...
n for a course you invite readers to take, you can even use inquiry to engage your readers directly in the content? Say you run a blog on outdoor fitness. If you write a post on tips for runners to avoid injury, you can end your post with a question like how do you avoid shin splints on the trail, share your strategies in the comments below. Put simply you can get creative with your C. T. A. S. You can link to past posts, direct readers to your product or services page, and so much more simply include a thoughtful call to action or two in each blog post, and you'll be on the right track.
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