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Lessons
Chapter 1: Why Launch a Company Blog?
1Class Introduction to Content Marketing
01:36 2Tell Your Story
02:47 3Communicate with Customers
01:31 4Be Competitive
02:19 5Establish Your Brand Voice
02:59 6Easily Repurpose Your Content
01:01 7Improve Your Website Traffic
02:30Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
9Write to Your Audience
03:50 10Common Pitfalls
05:58 11Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
12List Posts
01:50 13How-To Guides
01:35 14Roundups
02:35 15Personal Stories
01:12 16Case Studies
02:53 17Interviews
01:34 18Checklists
02:29 19Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
20Develop a Content Calendar
02:53 21Craft a Compelling, Accurate Headline
05:23 22Outline Your Post
02:45 23Write a Lede with a Gripping Hook
04:04 24Include a Call to Action in Your Post
01:40 25Include an Image in Your Content
01:50 26Make Your Content Readable
02:21 27Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
28Keywords
02:48 29Internal Links
01:00 30Meta Descriptions
00:37 31Image Text
00:22 32Tags and Categories
00:40 33SEO Plugins
02:27 34Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
35Revision Process
01:36 36Copyediting
01:31 37Proofreading
03:14 38Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
39Commit to a Specific Posting Frequency
02:23 40Track Your Analytics
00:57 41Be Flexible
01:07 42Quiz: Chapter 7
Chapter 8: Course Conclusion
43Wrap-up
03:33Final Quiz
44Final Quiz
Lesson Info
Be Competitive
moving on now, Blogging can help you. # three be competitive. Statistics show there are over four million blog posts published on the Internet each day. It sounds overwhelming, right? I hear you. It's hard to be competitive in a crowded space. How can you possibly stand out with so much content out in the world, even in your industry, it may feel like there isn't room for yet another voice, but there is in fact brands and businesses, individuals really anyone who runs a blog can use their platform to be more competitive. For example, say you work in early childhood education, you operate in a specific market and you are competing with several other organizations. If those organizations don't have a blog or if their blog is riddled with typos or if they're brand voice is inconsistent or if they don't update their blog regularly, you can build a blog that knocks there's out of the water. Think of it this way, your competitor may have a blog post along the lines of five benefits of early ...
childhood education. Nothing is wrong with that. Exactly. But anyone could write that post to go the extra mile. Ask yourself what do I know that my competition might not go deeper. Go there. You can brainstorm parenting tips, learning strategies for elementary aged Children engaging kids games and so much more you might write a blog post entitled can chess boost your child's brain or explore a data driven topic like the link between reading age and academic performance by going deeper. Like we talked about, you can be competitive and establish yourself as an expert in your field and by launching a blog with hyper specific, powerful content. You'll be well on your way to becoming a thought leader, a go to source in your industry. Another point I'd like to make do your research research and more specifically, data is what allows brands to take a seemingly obvious topic to the next level. Going back to our early childhood education example, a simple statistic on, say, the use of cameras in preschools can be repurposed into a compelling blog post on whether live streaming preschool classes is actually beneficial. This is much more interesting than a blog post on why parents should enroll their kids in preschool, right? You want to use important, timely research to tell a gripping story.
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