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Lessons
Chapter 1: Why Launch a Company Blog?
1Class Introduction to Content Marketing
01:36 2Tell Your Story
02:47 3Communicate with Customers
01:31 4Be Competitive
02:19 5Establish Your Brand Voice
02:59 6Easily Repurpose Your Content
01:01 7Improve Your Website Traffic
02:30Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
9Write to Your Audience
03:50 10Common Pitfalls
05:58 11Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
12List Posts
01:50 13How-To Guides
01:35 14Roundups
02:35 15Personal Stories
01:12 16Case Studies
02:53 17Interviews
01:34 18Checklists
02:29 19Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
20Develop a Content Calendar
02:53 21Craft a Compelling, Accurate Headline
05:23 22Outline Your Post
02:45 23Write a Lede with a Gripping Hook
04:04 24Include a Call to Action in Your Post
01:40 25Include an Image in Your Content
01:50 26Make Your Content Readable
02:21 27Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
28Keywords
02:48 29Internal Links
01:00 30Meta Descriptions
00:37 31Image Text
00:22 32Tags and Categories
00:40 33SEO Plugins
02:27 34Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
35Revision Process
01:36 36Copyediting
01:31 37Proofreading
03:14 38Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
39Commit to a Specific Posting Frequency
02:23 40Track Your Analytics
00:57 41Be Flexible
01:07 42Quiz: Chapter 7
Chapter 8: Course Conclusion
43Wrap-up
03:33Final Quiz
44Final Quiz
Lesson Info
How-To Guides
moving on now to our next blog post type number two. How to guides? How twos are a very popular format. Generally people go on the internet to learn to do something, they want to learn to change a tire, invest their money or in your case right now. Right stand out blog posts that drive traffic. Here's where the benefits of how to guides come in. These posts are actionable in the sense that they're designed to teach your prospects and customers to do something. If we're going to be specific here, they're designed to help them overcome a problem through the solution you have to offer. But going back to chapter two, you need to be careful with how to posts like we discussed, you need to make sure you're writing the how to post for your target audience rather than your competition. Basically you should use this blog post type and moderation and when you do use it, you should be mindful of your approach, how to guides are meant to establish your credibility. They're a step by step model, ou...
tlining your solution to your prospects and customers problems. So keep this in mind when you kick off the writing process, how to headlines may look like how to write gripping blog posts in three easy steps strategies for improving your sleep schedule or how to program faster than ever. This type of post again in moderation will let your audience in on what you do and why they should consider you for future opportunities. These posts are instructional, they're actionable and they'll let your audience know how you can help them
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