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Lessons
Chapter 1: Why Launch a Company Blog?
1Class Introduction to Content Marketing
01:36 2Tell Your Story
02:47 3Communicate with Customers
01:31 4Be Competitive
02:19 5Establish Your Brand Voice
02:59 6Easily Repurpose Your Content
01:01 7Improve Your Website Traffic
02:30Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
9Write to Your Audience
03:50 10Common Pitfalls
05:58 11Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
12List Posts
01:50 13How-To Guides
01:35 14Roundups
02:35 15Personal Stories
01:12 16Case Studies
02:53 17Interviews
01:34 18Checklists
02:29 19Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
20Develop a Content Calendar
02:53 21Craft a Compelling, Accurate Headline
05:23 22Outline Your Post
02:45 23Write a Lede with a Gripping Hook
04:04 24Include a Call to Action in Your Post
01:40 25Include an Image in Your Content
01:50 26Make Your Content Readable
02:21 27Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
28Keywords
02:48 29Internal Links
01:00 30Meta Descriptions
00:37 31Image Text
00:22 32Tags and Categories
00:40 33SEO Plugins
02:27 34Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
35Revision Process
01:36 36Copyediting
01:31 37Proofreading
03:14 38Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
39Commit to a Specific Posting Frequency
02:23 40Track Your Analytics
00:57 41Be Flexible
01:07 42Quiz: Chapter 7
Chapter 8: Course Conclusion
43Wrap-up
03:33Final Quiz
44Final Quiz
Lesson Info
Develop a Content Calendar
now it's time to take a closer look at your content calendar and to start writing your next blog post. Congratulations. You're ready to start writing. It took us a few chapters but we're here now at this point, you should understand the benefits of content marketing, of launching and maintaining a blog. You should have a solid grasp of how to identify your target audience so you can write for them and maintain a loyal following. You should have a clear take on all the different blog post formats to choose from. Now. It's time to get moving. I'm going to walk you through a series of blogging, best practices. I'm going to walk you through how to start writing your blog posts with these tips in your arsenal. You'll be writing standout content in no time at all. And with that, here are some strategies to keep in mind while you write your blog posts, Number one, develop a content calendar. I've been there. Maybe you have to. That is I've taken a seat at my desk and wasted hours trying to fi...
gure out what to write about. Now this wasn't an efficient use of my time. Take that fly by the seat of your pants approach and it wouldn't be a good use of your time either by winging it, so to speak. Your blog post might not be as effective as you'd like it to be. How can you write intriguing, useful content designed specifically for your target audience? If you don't even have a blog post topic. This is where a content calendar comes in content calendar is a tentative schedule. If you will a document where you can jot down a headline in the post type you intend to write and a publishing date. Hubspot offers a great breakdown of what this might look like, including some templates you can use, you can review yours on a weekly, monthly or even quarterly or biannual basis, depending on how far ahead you want to work, it'll keep you organized, it will keep you on top of your game and help you post varied well thought out content. A content calendar will keep your content strategy in check. An added bonus is that research shows you are 42% more likely to achieve your goals. If you write them down a content calendar can help you achieve your blogging goals by doing just that. By making sure you get your plans in writing one quick note before we move on to our next blogging. Best practice. Your content calendar doesn't need to be set in stone. It shouldn't be set in stone. Rather it should serve as a guide and point you in the right direction is you dive deeper into your content marketing. But if important company news comes up or if you pivot your business model or if a fantastic idea pops into your head, you can and should make minor adjustments to your writing and posting schedule and now another blog writing, best practice
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