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Lessons
Chapter 1: Why Launch a Company Blog?
1Class Introduction to Content Marketing
01:36 2Tell Your Story
02:47 3Communicate with Customers
01:31 4Be Competitive
02:19 5Establish Your Brand Voice
02:59 6Easily Repurpose Your Content
01:01 7Improve Your Website Traffic
02:30Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
9Write to Your Audience
03:50 10Common Pitfalls
05:58 11Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
12List Posts
01:50 13How-To Guides
01:35 14Roundups
02:35 15Personal Stories
01:12 16Case Studies
02:53 17Interviews
01:34 18Checklists
02:29 19Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
20Develop a Content Calendar
02:53 21Craft a Compelling, Accurate Headline
05:23 22Outline Your Post
02:45 23Write a Lede with a Gripping Hook
04:04 24Include a Call to Action in Your Post
01:40 25Include an Image in Your Content
01:50 26Make Your Content Readable
02:21 27Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
28Keywords
02:48 29Internal Links
01:00 30Meta Descriptions
00:37 31Image Text
00:22 32Tags and Categories
00:40 33SEO Plugins
02:27 34Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
35Revision Process
01:36 36Copyediting
01:31 37Proofreading
03:14 38Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
39Commit to a Specific Posting Frequency
02:23 40Track Your Analytics
00:57 41Be Flexible
01:07 42Quiz: Chapter 7
Chapter 8: Course Conclusion
43Wrap-up
03:33Final Quiz
44Final Quiz
Lesson Info
Interviews
number six interviews. I want to write a blog post that's both efficient for you and interesting for your readers. Well then you should publish an interview interviews are awesome because you can find an expert in your niche. Either sit down with them or send them a list of questions and lightly edit their responses for brevity and clarity. Be sure to disclose any edits you make. That's it, that's all there is to it. Simply interview a subject matter expert in your field, have a discussion with them, either in person or in writing and publish a proofread polished version of the content on your blog. For years now I've been copy editing the blog posts of a digital marketer turned podcaster. He also runs a blog. Re publishes interviews with pro athletes and his content is always well organized and super compelling As a reader, there's another blog I like to follow that of an upper midwest based clothing company that publishes interview style posts and interview style posts alone. They al...
l follow a fairly similar format interviews with local artists, but they're engaging and I enjoy reading them. I know others do too. So think about experimenting with an interview style blog post, see how your audience responds. Quick Side note, this is one of the rare formats where it's okay not to mix and match blog post types, plenty of successful blogs focused solely on interview style posts. But if you're thinking of moving in this direction, you need to be mindful and make sure it's for the benefit of your audience. Let's move on to our next blog post type checklists.
Ratings and Reviews
baldandorj east
I am happy to watch those video.
Student Work
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