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Lessons
Chapter 1: Why Launch a Company Blog?
1Class Introduction to Content Marketing
01:36 2Tell Your Story
02:47 3Communicate with Customers
01:31 4Be Competitive
02:19 5Establish Your Brand Voice
02:59 6Easily Repurpose Your Content
01:01 7Improve Your Website Traffic
02:30Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
9Write to Your Audience
03:50 10Common Pitfalls
05:58 11Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
12List Posts
01:50 13How-To Guides
01:35 14Roundups
02:35 15Personal Stories
01:12 16Case Studies
02:53 17Interviews
01:34 18Checklists
02:29 19Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
20Develop a Content Calendar
02:53 21Craft a Compelling, Accurate Headline
05:23 22Outline Your Post
02:45 23Write a Lede with a Gripping Hook
04:04 24Include a Call to Action in Your Post
01:40 25Include an Image in Your Content
01:50 26Make Your Content Readable
02:21 27Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
28Keywords
02:48 29Internal Links
01:00 30Meta Descriptions
00:37 31Image Text
00:22 32Tags and Categories
00:40 33SEO Plugins
02:27 34Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
35Revision Process
01:36 36Copyediting
01:31 37Proofreading
03:14 38Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
39Commit to a Specific Posting Frequency
02:23 40Track Your Analytics
00:57 41Be Flexible
01:07 42Quiz: Chapter 7
Chapter 8: Course Conclusion
43Wrap-up
03:33Final Quiz
44Final Quiz
Lesson Info
Revision Process
every writer knows how important the revision processes and whether you choose to self edit your blog posts or outsource the task. You need to make certain your content is proofread and polished. This is where Chapter six of this course comes in. We're going to do a deep dive into proof reading and editing your blog posts. I personally am an obsessive proofreader and editor. I don't like to see the sources I know and trust make mistakes and I don't want the clients who trust me to receive content full of typos bad links or jumbled sentences. Once I saw a national outlet in a scramble to put out breaking news, commit a shocking faux pas. They wrote nice deaths instead of nine deaths in a post about a serious crime. They quickly caught the error and made the change. Yes, mistakes happen. It isn't the end of the world if you make the occasional mistake, but if you can avoid them, why not? You don't want your target audience, the people who value your brand in business, who look forward to...
your content to question your authority. So don't let them be open to their feedback, but certainly don't let them call you out on basic discrepancies that could have been avoided. Instead edit your blog posts. But how personally I like to proof read and copy it at my content directly in Microsoft word immediately after I finish writing it, then I typically give the copy another once over several hours or ideally a day or so later. This helps me see things with fresh eyes, helps me make sure I've caught every error, and finally, I'll preview my posts one last time before I hit the publish button.
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Student Work
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