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Lessons
Chapter 1: Why Launch a Company Blog?
1Class Introduction to Content Marketing
01:36 2Tell Your Story
02:47 3Communicate with Customers
01:31 4Be Competitive
02:19 5Establish Your Brand Voice
02:59 6Easily Repurpose Your Content
01:01 7Improve Your Website Traffic
02:30Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
9Write to Your Audience
03:50 10Common Pitfalls
05:58 11Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
12List Posts
01:50 13How-To Guides
01:35 14Roundups
02:35 15Personal Stories
01:12 16Case Studies
02:53 17Interviews
01:34 18Checklists
02:29 19Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
20Develop a Content Calendar
02:53 21Craft a Compelling, Accurate Headline
05:23 22Outline Your Post
02:45 23Write a Lede with a Gripping Hook
04:04 24Include a Call to Action in Your Post
01:40 25Include an Image in Your Content
01:50 26Make Your Content Readable
02:21 27Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
28Keywords
02:48 29Internal Links
01:00 30Meta Descriptions
00:37 31Image Text
00:22 32Tags and Categories
00:40 33SEO Plugins
02:27 34Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
35Revision Process
01:36 36Copyediting
01:31 37Proofreading
03:14 38Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
39Commit to a Specific Posting Frequency
02:23 40Track Your Analytics
00:57 41Be Flexible
01:07 42Quiz: Chapter 7
Chapter 8: Course Conclusion
43Wrap-up
03:33Final Quiz
44Final Quiz
Lesson Info
List Posts
in this chapter. We're going to explore the different blog post types. You can choose from, you understand your niche, you've defined your audience Now it's time to decide on the types of blog posts you're going to write, it's time to do things like develop a content calendar, brainstorm, blog post topics and commit to a specific type of blog post. Each time you sit down to write new content, This chapter will give you a behind the scenes take on what goes into writing great content. That's right. It's time to kick off the research process and right, we'll explore this process in more detail in just a few minutes. First, I'd like to review some of the different blog post types, the different blog post formats you have at your disposal. Keep in mind that you don't need to commit to just one of the following options. In fact, you shouldn't commit to just one while putting together your content calendar or a schedule for your blog. You should plan to use a full range of blog post types, f...
rom how to use to personal stories. You can get creative and give your audience the compelling, varied content they deserve. Here are the blog post types will discuss number one list posts, lists are extremely common. You probably see these types of blog posts all the time. Basically list posts, streamline information on a given topic into a numbered list. The list is designed to be easy to read and actionable really, this type of content is extremely digestible. I'm sure you've seen it before. List post headlines will look something like top six yoga poses for spine, health history of italy in 12 dishes or 50 best books of 2019. You get the picture there clear, well organized, and a great place to start if you've just begun blogging or if you're dealing with writer's block, but still need to publish engaging content.
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