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Lessons
Chapter 1: Why Launch a Company Blog?
1Class Introduction to Content Marketing
01:36 2Tell Your Story
02:47 3Communicate with Customers
01:31 4Be Competitive
02:19 5Establish Your Brand Voice
02:59 6Easily Repurpose Your Content
01:01 7Improve Your Website Traffic
02:30Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
9Write to Your Audience
03:50 10Common Pitfalls
05:58 11Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
12List Posts
01:50 13How-To Guides
01:35 14Roundups
02:35 15Personal Stories
01:12 16Case Studies
02:53 17Interviews
01:34 18Checklists
02:29 19Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
20Develop a Content Calendar
02:53 21Craft a Compelling, Accurate Headline
05:23 22Outline Your Post
02:45 23Write a Lede with a Gripping Hook
04:04 24Include a Call to Action in Your Post
01:40 25Include an Image in Your Content
01:50 26Make Your Content Readable
02:21 27Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
28Keywords
02:48 29Internal Links
01:00 30Meta Descriptions
00:37 31Image Text
00:22 32Tags and Categories
00:40 33SEO Plugins
02:27 34Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
35Revision Process
01:36 36Copyediting
01:31 37Proofreading
03:14 38Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
39Commit to a Specific Posting Frequency
02:23 40Track Your Analytics
00:57 41Be Flexible
01:07 42Quiz: Chapter 7
Chapter 8: Course Conclusion
43Wrap-up
03:33Final Quiz
44Final Quiz
Lesson Info
Outline Your Post
our next tip appeal to your readers emotions. We'll keep this tip simple. Stupid as well pun intended. This is just a quick reminder that your headline should touch on your readers wants and needs. It should serve as a catalyst for building an emotional relationship with your audience. How can you tell whether you're on the right track with the Advanced Marketing Institute's emotional marketing value headline analyzer simply paste in your headline, plug in your industry and receive a score based on your headlines, emotional marketing value or E. M. V. If you receive a lower score than you'd like, you can make adjustments based on what we've discussed and see if your score changes. Moving on from headline writing now to our third blogging. Best practice three outline your post. But be flexible just as you should be somewhat flexible with your content calendar. You need to be flexible when you outline your blog posts, you don't need to commit to your entire outline. If something that cou...
ld better serve your readers comes to mind, you don't need to adhere to the five item list you were planning on writing, you could include 1/6 item or use only four and still be just fine. But you should outline your posts, outlines can make all the difference in crafting a well organized, interesting piece of content. They'll make the research process much more efficient because you'll know exactly what to research. They'll make the writing process pretty seamless because your outline is meant to inform what you write. But all writers are different and so I won't spend too much time telling you how to outline your work. Surely you've worked on outlines before. I will share my approach with you though and drafting an outline. I already know my headline. So I'll open up a word document and write that down from there. All right, a couple of subheadings or I'm writing a list style post. I'll jot down each item I plan on including then all that's left is the body copy. In november 2019. I wrote a blog post entitled Six ways Pre employment screening can promote a safer workplace for one of my clients. I started out with the headline. I then included all six items of my list number one safer working environment to reduced employment fraud and theft. Three higher quality hires, four meat industry regulations. With these five fewer negligent hiring lawsuits. Six better regulatory compliance from there. I knew exactly what to research. I had my outline readily available and I finished the post without any trouble. No matter your industry, you can do the same thing. Now let's talk about writing a good lead
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