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Lessons
Chapter 1: Why Launch a Company Blog?
1Class Introduction to Content Marketing
01:36 2Tell Your Story
02:47 3Communicate with Customers
01:31 4Be Competitive
02:19 5Establish Your Brand Voice
02:59 6Easily Repurpose Your Content
01:01 7Improve Your Website Traffic
02:30Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
9Write to Your Audience
03:50 10Common Pitfalls
05:58 11Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
12List Posts
01:50 13How-To Guides
01:35 14Roundups
02:35 15Personal Stories
01:12 16Case Studies
02:53 17Interviews
01:34 18Checklists
02:29 19Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
20Develop a Content Calendar
02:53 21Craft a Compelling, Accurate Headline
05:23 22Outline Your Post
02:45 23Write a Lede with a Gripping Hook
04:04 24Include a Call to Action in Your Post
01:40 25Include an Image in Your Content
01:50 26Make Your Content Readable
02:21 27Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
28Keywords
02:48 29Internal Links
01:00 30Meta Descriptions
00:37 31Image Text
00:22 32Tags and Categories
00:40 33SEO Plugins
02:27 34Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
35Revision Process
01:36 36Copyediting
01:31 37Proofreading
03:14 38Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
39Commit to a Specific Posting Frequency
02:23 40Track Your Analytics
00:57 41Be Flexible
01:07 42Quiz: Chapter 7
Chapter 8: Course Conclusion
43Wrap-up
03:33Final Quiz
44Final Quiz
Lesson Info
Communicate with Customers
moving on now to our next point, blogging can also help you number two communicate with customers. Are you launching a new product or service entering a new market, changing an important policy or making other updates that will affect consumers this next quarter? Did you win an award? You think people should know about your blog is a great place to communicate these changes and updates. You've got your email list, you've got your website, you've probably got a handful of social media accounts, but your blog is in a league of its own house. So Because you can convey your message in a number of creative formats, we'll discuss all the structural directions you can take with your blog posts in Chapter three. The point I want to make right here right now is that blogging is generally long form. Well there's something to be said for brevity and you definitely want to avoid using flowery language. Your blog is an ideal place to experiment with longer messages. Who's to say if you have importa...
nt news that you can take 1500 words and offer a deep dive into your topic of choice. A longer piece can complement the 150 words sales email you wrote on the same subject. In fact you can include a link to a relevant blog post in that very email communication is admittedly a buzzword, but there's a reason for that. It's important that you communicate when you blog and you post on a consistent schedule, your audience will expect to hear from you at specific intervals and will be very grateful that you're being clear and open with them.
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