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Lessons
Chapter 1: Why Launch a Company Blog?
1Class Introduction to Content Marketing
01:36 2Tell Your Story
02:47 3Communicate with Customers
01:31 4Be Competitive
02:19 5Establish Your Brand Voice
02:59 6Easily Repurpose Your Content
01:01 7Improve Your Website Traffic
02:30Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
9Write to Your Audience
03:50 10Common Pitfalls
05:58 11Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
12List Posts
01:50 13How-To Guides
01:35 14Roundups
02:35 15Personal Stories
01:12 16Case Studies
02:53 17Interviews
01:34 18Checklists
02:29 19Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
20Develop a Content Calendar
02:53 21Craft a Compelling, Accurate Headline
05:23 22Outline Your Post
02:45 23Write a Lede with a Gripping Hook
04:04 24Include a Call to Action in Your Post
01:40 25Include an Image in Your Content
01:50 26Make Your Content Readable
02:21 27Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
28Keywords
02:48 29Internal Links
01:00 30Meta Descriptions
00:37 31Image Text
00:22 32Tags and Categories
00:40 33SEO Plugins
02:27 34Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
35Revision Process
01:36 36Copyediting
01:31 37Proofreading
03:14 38Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
39Commit to a Specific Posting Frequency
02:23 40Track Your Analytics
00:57 41Be Flexible
01:07 42Quiz: Chapter 7
Chapter 8: Course Conclusion
43Wrap-up
03:33Final Quiz
44Final Quiz
Lesson Info
Roundups
and now introducing our next blog post type, number three roundups. Roundups are super readable. This blog post type is great for search engine optimization because you can link your content to other sources. Both internal and external roundups are also an easy way to organize useful information for your target audience. What are roundups? They're a collection of strategies, tools or other items that are somehow related. Consider the ketogenic diet for a moment, a low carb, high fat diet that involves bringing the body into a metabolic state known as ketosis. An expert roundup might include several dietitians perspectives of the ketogenic diet. Or a typical roundup could feature five celebrities who swear by the diet. Your headline might look like 10 experts explain why you should go keto. Or four celebrities share their experiences with the ketogenic diet. In simple terms, roundups feature a series of experts of thought leaders or another group of people sharing their views on a given...
topic. This approach and expert roundups in particular can help you establish your brand as an authority After all the experts, your featuring, trust you enough to share their opinions with that. Here are two other examples of what an expert roundup post might look like. Number 1 10 guitarists share their favorite rock anthems of 2019 or 2 24. Realtors explain how Bay Area property values are changing makes sense. These posts involving organized list of expert opinions, opinions on a specific topic different from expert roundups. You might also choose to publish past post roundups, but only after you've been blogging for a while. These posts, which are awesome for S. C. O. Involved. Lots of internal linking. We'll get to the benefits of that in Chapter five there are also a great way to steer your readers towards all the posts in a given category. A past post roundup might look like introducing our top five most popular posts of the year or going back to the ketogenic diet. Here's everything you need to know about going keto. These posts include relevant information pulled from your existing blog posts. Basically you're organizing key details from multiple blog posts into a single past post roundup. Peace with links to the original content. Use this format sparingly but don't hesitate to go for it when the opportunity presents itself. Next step will discuss personal stories.
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