Course Organization is Made Up of Strategy and Tactics
we've organized this course into strategy and tactics. Strategy is where we're discussing how we're going to get something done. So you understand the concepts and how everything fits together tactics are where you have the particular tasks, how do you do something step by step in a checklist? A lot of you are going to look at the personal branding course and say, wow, I want to do a speaker real, I want to build a website, I want to do a redesign of my brand, I want to build a topic wheel and there may be any particular item that you find that is sexy that you'd want to go after. First I caution you before you jump into any particular task or build any particular asset, step back and make sure that you have your strategic framework in place because I've seen a lot of people when they chase their personal brand, they go after the shiny objects and they don't realize that these objects have to fit together in a certain way so that your entire structure, which is what we call the topic w...
heel of all your content fits together in a way that all the content flows from your why to your house to your what And in such a way that people get exposed to your message, they build trust in what you have to say an offer and they're also buying. And the thing about personal brands is if you're not monetizing, if you're not making money by selling consulting by selling your product by selling things tied to your business, you're not going to have the money necessary to reinvest. So I'd caution you work on the foundational items Have a long term patient approach and you're gonna find that this is going to be an absolutely fantastic experience that we're going to have together over the next 90 days. I want to see you take specific action, understand the strategic components that we're teaching and then follow through through the exercises. So I'm gonna walk you through these items right here as we're talking, we're also going to do it where I'm going to screen share and you can follow along with the exercises.