Lessons
Introduction to Brand Naming Course
01:58 2The Secret to Creating the Perfect Brand Name
01:23 3The Three Brand Name Types
02:56 4The Neuroscience of Making Your Name Sticky & Memorable
02:25 5The Most Dangerous Brand Naming Mistakes
02:14 6Getting into the Right Mindset for Brand Naming
01:35 7Finding Your Core Message
03:36 8Deciding Your Name Type
05:13Creating Names with Different Naming Methods
05:18 10Using Chat GPT to Create Great Brand Names Faster
03:22 11Brand Names That Rank Best on Google
01:36 12How to Do Worldwide Trademark Checks
01:45 13How to Get a .Com Domain for Any Brand Name
01:55 14Setting Up Your Branded Business Emails
04:25 15Securing Your Social Media Handles
00:52 16Time to Show How Great You Are - Brand Naming Assignment
01:35Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
Create world-class brand names using a unique proven process
Use AI to create amazing brand name ideas
Identify if your brand name is memorable
Guide yourself (or clients) through the naming process
Create strategic names to suit a brand's longterm vision
Develop creative names which can rank on page #1 of Google.
Set up business emails with the chosen brand name
Find the perfect social media handles for the new name
ABOUT SCOTT’S CLASS:
This course is designed to give you the tools and knowledge to craft strategic, memorable brand names that resonate with your audience. By diving into the science behind effective brand naming, you'll gain insight into why certain names stick and others fail. With a step-by-step guide, you'll be able to confidently brainstorm, refine, and select powerful names that align perfectly with your brand's mission and vision.
Through actionable frameworks and proven techniques, this course ensures you walk away with a range of strong, strategic name options for your business or clients. Whether you're an entrepreneur naming a startup, rebranding a business, or learning how to offer brand naming as a service, this course provides everything you need to create standout names that work. Plus, with expert support along the way, you're never on your own in the process.
WHO THIS CLASS IS FOR:
Anyone wanting to learn the art of brand name development at a world-class level
Entrepreneurs wanting to name their start up
Business owners wanting to rename their brand
SOFTWARE USED:
None
ABOUT YOUR INSTRUCTOR:
Scott Adam Lancaster is the leading strategist for startup brands in the world, a serial entrepreneur, Fiverr Pro branding consultant & educator. His online brand building academy has helped over 25,000+ entrepreneurs successfully build their brands to date. He is also the director of Clementine House, a well respected branding agency of 10+ years, specializing in strategic brand development.