Getting into the Right Mindset for Brand Naming
Lesson 6 from: Brand Naming Bootcamp: Learn How To Create Memorable NamesScott Lancaster
Getting into the Right Mindset for Brand Naming
Lesson 6 from: Brand Naming Bootcamp: Learn How To Create Memorable NamesScott Lancaster
Lesson Info
6. Getting into the Right Mindset for Brand Naming
Lessons
Introduction to Brand Naming Course
01:58 2The Secret to Creating the Perfect Brand Name
01:23 3The Three Brand Name Types
02:56 4The Neuroscience of Making Your Name Sticky & Memorable
02:25 5The Most Dangerous Brand Naming Mistakes
02:14 6Getting into the Right Mindset for Brand Naming
01:35 7Finding Your Core Message
03:36 8Deciding Your Name Type
05:13Creating Names with Different Naming Methods
05:18 10Using Chat GPT to Create Great Brand Names Faster
03:22 11Brand Names That Rank Best on Google
01:36 12How to Do Worldwide Trademark Checks
01:45 13How to Get a .Com Domain for Any Brand Name
01:55 14Setting Up Your Branded Business Emails
04:25 15Securing Your Social Media Handles
00:52 16Time to Show How Great You Are - Brand Naming Assignment
01:35Lesson Info
Getting into the Right Mindset for Brand Naming
Now you've probably heard the story of the turtle and the ham. Well, that story represents now, in any situation, the secret to success is to take things slow and steady with care as a snake. What do you mean? I mean, if that's a snake, shouldn't you run? Ok. So any situation apart from being attacked by a snake? So what about a bear? Like a really big one? Ok. This has to stop. It actually took me quite a few years to truly understand the meaning behind going slow to go fast and it's more so the case when you're thinking strategically about things or thinking long term, and there are typically two ways to find a brand name, right? You can either just dive in and just hope for the best and hope something falls in your lap, but that might seem faster in the short term, but actually ends up taking you a lot longer. Now, the second approach is for you to follow the process that I'm going to share with you straight after this lesson. And I honestly support any approach that you wanna take.
But the first approach will often lead to a lot of frustration and a lot of wasted time. The second option, which is our process, which I'm gonna share with you very soon is the only one that can truly guarantee success. And all you need to do is just keep an open mind and just follow the process as we work through the remaining lessons of the master class. And if you need any help or support throughout the process, please let me know and I will fly directly out to you and give you a hug. Or if hooking isn't quite your thing, we can just get started with the process, which is starting in the very next lesson. See you soon.
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