The Three Brand Name Types
Lesson 3 from: Brand Naming Bootcamp: Learn How To Create Memorable NamesScott Lancaster
The Three Brand Name Types
Lesson 3 from: Brand Naming Bootcamp: Learn How To Create Memorable NamesScott Lancaster
Lesson Info
3. The Three Brand Name Types
Lessons
Introduction to Brand Naming Course
01:58 2The Secret to Creating the Perfect Brand Name
01:23 3The Three Brand Name Types
02:56 4The Neuroscience of Making Your Name Sticky & Memorable
02:25 5The Most Dangerous Brand Naming Mistakes
02:14 6Getting into the Right Mindset for Brand Naming
01:35 7Finding Your Core Message
03:36 8Deciding Your Name Type
05:13Creating Names with Different Naming Methods
05:18 10Using Chat GPT to Create Great Brand Names Faster
03:22 11Brand Names That Rank Best on Google
01:36 12How to Do Worldwide Trademark Checks
01:45 13How to Get a .Com Domain for Any Brand Name
01:55 14Setting Up Your Branded Business Emails
04:25 15Securing Your Social Media Handles
00:52 16Time to Show How Great You Are - Brand Naming Assignment
01:35Lesson Info
The Three Brand Name Types
Now, brand naming can feel like this unlimited world of opportunity. But there are actually three types of brand names out there in the world, descriptive, abstract and suggestive. And the thing is each of these types of names are ideal for certain situations. They also work in real life situations too. Like for example, when my wife asks me to wash the dishes, I use the suggestive approach and I say I will suggest that I wash the dishes later. Whereas if she asks me what I want for dinner, I use a more descriptive approach and I say I will describe exactly what I want for dinner because I know what I want to eat. See, we learned so much already. So to summarize each brand name, type, descriptive names are a little bit like a brochure. They simply describe exactly what your business product service or idea does or is a little like American Airlines, for example, everything making sense so far. Good. Let's continue. So suggestive names are a little like a curtain. They're more mysteriou...
s and they give you a little p behind what the brand does or can offer and abstract brand names are kind of like a empty coffee cup. They kind of look cool and they're nice, but they don't really have any meaning yet, but you can add meaning to them over time. Now, this all seems very simple and it is, but refrain from taking a well earned nap yet because we're just about to get into the interesting stuff. Now, the great thing about brand naming that I love is the fact that you can mix and match these different name types to create new approaches. For example, you can have a more suggestive name, which is a little bit more abstract, but you can also have a suggestive name, which is a little bit more descriptive and it all depends on the personal situation of your brand or business and what you're trying to. And when we get to the process stage a little bit later on in the master class, I'm gonna show you how to effortlessly and instantly highlight which approaches are gonna be best for your particular situation. And as I said before, these three name types can also help you in real life situations too. Like for example, when my wife tries to show me who's boss and I obviously just show that 02 seconds. Ah, speaking of the devil, two sides. Hello. Hey, honey, how are you? Good, good. Thank you. I'm just recording a lesson for the brand name Crecia Masterclass. Yeah, the um the dishes I uh I suggest I do the dishes a little bit later. You want them done now right now? Ok. Ok. I'll, uh, yeah, I'll, I'll do them right away. Yeah, I'll just finish this lesson. Ok. Ok. Baby, love you. Hello. Hello, babe. Anyway, I have some dishes to do, but I will see you in the next lesson of the master class, which is where things get super interesting unless my wife kills me, which, you know, could help. Hopefully not. But let's see.