The Secret to Creating the Perfect Brand Name
Lesson 2 from: Brand Naming Bootcamp: Learn How To Create Memorable NamesScott Lancaster
The Secret to Creating the Perfect Brand Name
Lesson 2 from: Brand Naming Bootcamp: Learn How To Create Memorable NamesScott Lancaster
Lesson Info
2. The Secret to Creating the Perfect Brand Name
Lessons
Introduction to Brand Naming Course
01:58 2The Secret to Creating the Perfect Brand Name
01:23 3The Three Brand Name Types
02:56 4The Neuroscience of Making Your Name Sticky & Memorable
02:25 5The Most Dangerous Brand Naming Mistakes
02:14 6Getting into the Right Mindset for Brand Naming
01:35 7Finding Your Core Message
03:36 8Deciding Your Name Type
05:13Creating Names with Different Naming Methods
05:18 10Using Chat GPT to Create Great Brand Names Faster
03:22 11Brand Names That Rank Best on Google
01:36 12How to Do Worldwide Trademark Checks
01:45 13How to Get a .Com Domain for Any Brand Name
01:55 14Setting Up Your Branded Business Emails
04:25 15Securing Your Social Media Handles
00:52 16Time to Show How Great You Are - Brand Naming Assignment
01:35Lesson Info
The Secret to Creating the Perfect Brand Name
So what is the secret to finding the perfect brand name? Well, if I tell you, you'll need to promise never to tell anyone, especially your dog, they'll see anything for a tasty treat. Now, if we look at some of the best brand names out there, you'll see they all tick these six very important boxes. First, you'll find all the names are super memorable. Secondly, you'll see that they have a little bit of mystery about them to spark our curiosity. Next, you can usually connect the name to something visual fairly easily. All great names should also link to the brand's long term strategy. You'll find good names also roll off the tongue fairly easily and last but not least, all brand names need to be trade markable. Now, we'll dive into each of these points much deeper within the masterclass, but I want you to be able to recognize a great name when you see one. So if you end up creating a brand name, which ticks these six boxes, then you should probably go and buy yourself a celebratory cook...
ie and also send me a hand written letter via courier pigeon, telling me how incredible you are that way your letter and the pigeon will definitely not reach me and I can keep my self esteem fairly safe and undamaged. But before we try to find the perfect brand name, we first need to understand the three name types that we can use to help us find it. And we're gonna do that in a round 3 to 1.
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