The Neuroscience of Making Your Name Sticky & Memorable
Lesson 4 from: Brand Naming Bootcamp: Learn How To Create Memorable NamesScott Lancaster
The Neuroscience of Making Your Name Sticky & Memorable
Lesson 4 from: Brand Naming Bootcamp: Learn How To Create Memorable NamesScott Lancaster
Lesson Info
4. The Neuroscience of Making Your Name Sticky & Memorable
Lessons
Introduction to Brand Naming Course
01:58 2The Secret to Creating the Perfect Brand Name
01:23 3The Three Brand Name Types
02:56 4The Neuroscience of Making Your Name Sticky & Memorable
02:25 5The Most Dangerous Brand Naming Mistakes
02:14 6Getting into the Right Mindset for Brand Naming
01:35 7Finding Your Core Message
03:36 8Deciding Your Name Type
05:13Creating Names with Different Naming Methods
05:18 10Using Chat GPT to Create Great Brand Names Faster
03:22 11Brand Names That Rank Best on Google
01:36 12How to Do Worldwide Trademark Checks
01:45 13How to Get a .Com Domain for Any Brand Name
01:55 14Setting Up Your Branded Business Emails
04:25 15Securing Your Social Media Handles
00:52 16Time to Show How Great You Are - Brand Naming Assignment
01:35Lesson Info
The Neuroscience of Making Your Name Sticky & Memorable
OK, the dishes are done, but now it's time for a quick science lesson and we'll keep this super simple and quick. So do not worry. Now think about the word beach for five seconds and 54321. Ok, perfect. Now think about another word which is related to the word beach. Now write it down and get it as a tattoo on your finger because it doesn't matter. I'm willing to bet this here pencil that the word that you were thinking of is in this list. Now whether or not your word was in that list isn't really important. What is important is that all of the words that I'd assured you were related to the word beach in some way, shape or form and we can use this approach to help us develop really memorable brand names. The reason for this, there are essentially two reasons why we remember a brand name. The first is through repetitive advertising and seeing the name over and over and over again. And the second is if we can associate the name with something that is already existing in our long term mem...
ory, you see all of our long term memories are stored in this little part of the brain called the hippocampus, which is dead in the center and it looks a little bit like a seahorse's tail. Now, when I asked you to think about the word beach a little while ago, the neuron in your hippocampus, which is like a little bubble came to the frontal cortex of your brain, which is essentially the particle brain at the front, which manages everything that you do see it and think. And our brains are super clever and efficient because when you thought about the word Beach, the little bubble in your long term memory, which understands what the word Beach means. Also draw forward to your frontal cortex. The other words and the other associations that you relate to the word Beach two. And this is why you see different brands connect themselves to specific words. For example, the mcdonald's brand connects itself to the word happiness. Whereas Nike connects itself to the word winning and Starbucks likes to connect itself with words like service and tax evasion. You see it's all a battle for real estate within the customer's long term memory brands use this approach with their marketing all the time to connect with customers better. And this is one of the biggest mistakes made and one of the biggest opportunities missed when people try to create brand names. And I'm going to share a couple of really quick tips with you in the next lesson to make sure you don't make any mistakes throughout the process. See you soon.