The Most Dangerous Brand Naming Mistakes
Lesson 5 from: Brand Naming Bootcamp: Learn How To Create Memorable NamesScott Lancaster
The Most Dangerous Brand Naming Mistakes
Lesson 5 from: Brand Naming Bootcamp: Learn How To Create Memorable NamesScott Lancaster
Lesson Info
5. The Most Dangerous Brand Naming Mistakes
Lessons
Introduction to Brand Naming Course
01:58 2The Secret to Creating the Perfect Brand Name
01:23 3The Three Brand Name Types
02:56 4The Neuroscience of Making Your Name Sticky & Memorable
02:25 5The Most Dangerous Brand Naming Mistakes
02:14 6Getting into the Right Mindset for Brand Naming
01:35 7Finding Your Core Message
03:36 8Deciding Your Name Type
05:13Creating Names with Different Naming Methods
05:18 10Using Chat GPT to Create Great Brand Names Faster
03:22 11Brand Names That Rank Best on Google
01:36 12How to Do Worldwide Trademark Checks
01:45 13How to Get a .Com Domain for Any Brand Name
01:55 14Setting Up Your Branded Business Emails
04:25 15Securing Your Social Media Handles
00:52 16Time to Show How Great You Are - Brand Naming Assignment
01:35Lesson Info
The Most Dangerous Brand Naming Mistakes
Now, if you know me, you know, I'm a huge fan of coffee and I'm also a fan of knowing exactly what you're doing throughout the brand naming process to make sure you don't do any stupid mistakes. Now, starting to try and find a brand name without knowing what you're doing is kind of like diving into a sea full of sharks without knowing how to swim. It's just not gonna end well and it all starts with the danger of overthinking because we could take any name on the planet and we could find something negative about it. For example, Amazon is one of the most dangerous rain forests in the world. Nike is named after the Greek goddess of victory, which would mean that we are actually targeting women as opposed to men obviously, and Apple has absolutely nothing to do with computers. Now, we could go on and on. But what I'm trying to see is there is not a single name out there on the planet that has absolutely zero negative connotations connected to it. And if you're really looking forward to tr...
ying to find one of those names, then good luck to you because they do not exist now within this masterclass. As promised, I'm gonna show you how you can find a clean.com Domain for any brand name that you come up with. But one thing I need you to keep in mind is it's not always ideal to have the clean.com Domain and by clean, I simply mean the brand name alone with.com. Afterwards, many studies have proven over the years that there is absolutely zero correlation between the domain used on your website and the conversion rate your website achieves. This basically means that adding a simple little word to your domain will not impact your brand's sales whatsoever. And the last mistake that a lot of people make when trying to find the perfect brand name is they don't follow a process. Now, the only reason why I like to share my process and help people just like you to find the perfect brand name for your company is so that you can understand and have a process to help guide you throughout the journey. Finding the perfect brand name, takes a little bit of patience, but you have to trust the process and you have to understand that by following a step by step process, you're gonna give yourself a much better chance of finding the name that's truly great. And to make sure that you have the patience necessary to really create great brand names, we need to make sure that you're in the right state of mind. Which is exactly what we'll be covering in the very next lesson. I'll see you soon.