Lessons
Introduction
1Welcome
03:36 2Tools Required
01:38 3History Of Logos
00:53 4Inspiration
03:00 5Identity And Brand Ecosystem
01:37 6Creative Proceses
01:04 7Things To Avoid
02:39Quiz: Introduction
Getting Started
9Logo Fundamentals
00:58 10Types Of Logos
03:27 11General Terminology
01:56 12The Creative Brief
02:12 13Research
08:05 14Quiz: Getting Started
Ideation
15Word Lists And Mindmapping
02:47 16Doodles
01:28 17Initial Sketches
01:42 18Choosing A Visual Approach
01:22 19Color Considerations
04:35 20Quiz: Ideation
Approach 1: Vector Monogram
21From Sketch To Comp
04:33 22Illustrator Drawing Tips
08:49 23Making A Monogram
05:31 24Flexibility
01:27 25Typography
07:35 26Quiz: Approach 1: Vector Monogram
Approach 2: Handmade Combination Mark
27Refining Your Sketch
11:15 28Brush Tool Basics
11:03 29Adding Color
09:09 30Vectorizing
07:14 31Adding Texture
05:46 32Quiz: Approach 2: Handmade Combination Mark
Approach 3: Logotype
33What Not To Do
01:48 34Picking The Right Font
02:17 35Manipulating Fonts
13:14 36Quiz: Approach 3: Logotype
Partnering with The Client
37Be Your First Critic
02:03 38Presentation Tips
05:23 39How To Handle Feedback
01:05 40Delivering Final Files
07:23 41Quiz: Partnering with The Client
Conclusion
42Conclusion
01:39Final Quiz
43Final Quiz
Lesson Info
Things To Avoid
now we're going to go over what to avoid. It's really important to understand what makes a logo unsuccessful. So you can avoid those pitfalls in your own work. An important thing to remember is that some trends just won't endure. Think about all the wacky effects from the nineties, like the overuse of bevel and emboss excessive drop shadows. And even into the two thousand's, this idea of skew morph ism, skewer morph ism is a trend that Apple actually pioneered and then wound up killing a few years later. You can notice the difference in how they used to design their app icons and the way they're designed today. They used to have a lot of fancy shines and this facsimile of realistic depth and shadows and textures and surfaces made to appear photographic but rendered in a vector style. Today, Apple, along with the rest of the design community generally favor flat design, which is simplified icons that are not realistic vector representations but their idealized representations of the obj...
ects. Another thing to avoid is using too many colors. Choosing your colors should be something that's deliberate and purposeful and it should never be haphazard or overwhelming along those lines. You should watch out for over complication. An example of this would be intricate lines that don't reduce well, especially when you're making a logo doing something that works well at a large size but won't be able to be seen at a small size, just won't cut it avoid using fonts that simulate handwriting using a handwriting font defeats the whole purpose of making something look like handwriting. It's mechanical. There's letters that repeat that look exactly the same and it takes away all the humanity and something that's supposed to look human also don't use too many funds generally for a logo, you should never use more than two. There's always exceptions if using different fonts for each letter of the word as part of your concept. That's okay. As a general rule of thumb, 122 is a good starting place. You shouldn't use clip art or photos that haven't been manipulated into originality. This means that if you are going to use clip art or stock photos, you need to manipulate them enough so that they become yours so that their own herbal and unique and they're distinguishable from the rest of all of the stock sources out there in the world. Another thing to watch out for is unintentional misinterpretations. This can be uh, interesting subject. It can be very funny and it makes for a good meme, but there's nothing worse than a client approving a logo and realizing months two years later that there's an unintentional, hidden meaning that causes undesired consequences
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Anna
This logo design course was great! It provided clear, practical insights and boosted my design skills significantly. Highly recommend!
Brad Studio
Simply amazing. Thank you so much!
Lily Osa
Amazing course, Really helped me a lot. Thank you