Lessons
Introduction
1Welcome
03:36 2Tools Required
01:38 3History Of Logos
00:53 4Inspiration
03:00 5Identity And Brand Ecosystem
01:37 6Creative Proceses
01:04 7Things To Avoid
02:39Quiz: Introduction
Getting Started
9Logo Fundamentals
00:58 10Types Of Logos
03:27 11General Terminology
01:56 12The Creative Brief
02:12 13Research
08:05 14Quiz: Getting Started
Ideation
15Word Lists And Mindmapping
02:47 16Doodles
01:28 17Initial Sketches
01:42 18Choosing A Visual Approach
01:22 19Color Considerations
04:35 20Quiz: Ideation
Approach 1: Vector Monogram
21From Sketch To Comp
04:33 22Illustrator Drawing Tips
08:49 23Making A Monogram
05:31 24Flexibility
01:27 25Typography
07:35 26Quiz: Approach 1: Vector Monogram
Approach 2: Handmade Combination Mark
27Refining Your Sketch
11:15 28Brush Tool Basics
11:03 29Adding Color
09:09 30Vectorizing
07:14 31Adding Texture
05:46 32Quiz: Approach 2: Handmade Combination Mark
Approach 3: Logotype
33What Not To Do
01:48 34Picking The Right Font
02:17 35Manipulating Fonts
13:14 36Quiz: Approach 3: Logotype
Partnering with The Client
37Be Your First Critic
02:03 38Presentation Tips
05:23 39How To Handle Feedback
01:05 40Delivering Final Files
07:23 41Quiz: Partnering with The Client
Conclusion
42Conclusion
01:39Final Quiz
43Final Quiz
Lesson Info
Flexibility
Let's talk about flexibility and specifically designing your logos for a responsive world. Responsive design is designing for various platforms and media. It's not a one size fits all approach. Common examples of this are large desktop sizes, medium sized tablets, smartphones, and then tiny smartwatches. Remember your logos have to look good in any of those sizes due to the proliferation of digital media. It's important now, more than ever to think responsively and flexibly when designing your logos. You have to think about the proper canvas and the proper use cases and you have to make sure that your logos work at all these different sizes. It's really important. Sometimes the logo was created and then adapted for responsive design. An example of this would be the USA Today logo, the Whitney Museum and the new school. Other times the fluidity and flexibility is built into the concept and it's not necessarily dependent on spatial awareness. Either way. Responsiveness and flexibility sh...
ould be top of mind. Here are some examples of how I adapted my milestones and monogram to fit the various needs of the identity, including the stationary collateral website and signage
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Lily Osa
Amazing course, Really helped me a lot. Thank you
Udesh Designs
Great! highly recommended this course for all designers.
Agatha Munson
Student Work
Related Classes
Graphic Design