Lessons
Introduction
1Welcome
03:36 2Tools Required
01:38 3History Of Logos
00:53 4Inspiration
03:00 5Identity And Brand Ecosystem
01:37 6Creative Proceses
01:04 7Things To Avoid
02:39Quiz: Introduction
Getting Started
9Logo Fundamentals
00:58 10Types Of Logos
03:27 11General Terminology
01:56 12The Creative Brief
02:12 13Research
08:05 14Quiz: Getting Started
Ideation
15Word Lists And Mindmapping
02:47 16Doodles
01:28 17Initial Sketches
01:42 18Choosing A Visual Approach
01:22 19Color Considerations
04:35 20Quiz: Ideation
Approach 1: Vector Monogram
21From Sketch To Comp
04:33 22Illustrator Drawing Tips
08:49 23Making A Monogram
05:31 24Flexibility
01:27 25Typography
07:35 26Quiz: Approach 1: Vector Monogram
Approach 2: Handmade Combination Mark
27Refining Your Sketch
11:15 28Brush Tool Basics
11:03 29Adding Color
09:09 30Vectorizing
07:14 31Adding Texture
05:46 32Quiz: Approach 2: Handmade Combination Mark
Approach 3: Logotype
33What Not To Do
01:48 34Picking The Right Font
02:17 35Manipulating Fonts
13:14 36Quiz: Approach 3: Logotype
Partnering with The Client
37Be Your First Critic
02:03 38Presentation Tips
05:23 39How To Handle Feedback
01:05 40Delivering Final Files
07:23 41Quiz: Partnering with The Client
Conclusion
42Conclusion
01:39Final Quiz
43Final Quiz
Lesson Info
Be Your First Critic
let's talk about being your first critic more isn't always better. And it's really important to have a critical eye when assessing your own work. You should always edit down your own work before showing the client, exercising that restraint is actually a sign of confidence. Too many options will actually confuse the client And might give off the impression that you don't have a strong point of view. I know what it's like to pour your heart and soul into your work to do 10 maybe even 20 options that you're pretty happy with that you have some heart for. But it's so important to only show the client your best work. So for that reason I suggest picking the best 2- to move forward with. It's perfectly okay to have some runner ups in your back pocket. Sometimes in the first round your client won't be exactly on the same page as you. And maybe even though you thought through your work really carefully and you're really happy with what you've done, it's just not exactly what the client's look...
ing for. So it's good to have another few selections that you would consider your second tier that you can show the client if they reject all of your initial options. Hopefully that won't happen. But it does in the real world. So it's really good to have backup plans. If you're sending over a presentation of your selects, it's okay to put these runner ups in an appendix section at the end of the document. Be sure to label it properly. So the client knows that these aren't your initial selects. Be prepared to explain why you chose the ones he did. It's really important to have a rationale for each of your selected options. Make sure that explanation ties into your creative and business objectives. This next tip is pretty weird, but for some reason it holds true most of the time. You should never show the client something you hate. Make sure your selects are ones that you really believe in. Because in my experience, nine times out of 10, if I include a version of a logo that I hate, that's the one the client's gonna pick and then you're stuck with it. There's nothing you can do once the client's heart sold in an idea, that's what you're going to move forward with.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Anna
This logo design course was great! It provided clear, practical insights and boosted my design skills significantly. Highly recommend!
Brad Studio
Simply amazing. Thank you so much!
Lily Osa
Amazing course, Really helped me a lot. Thank you